Master in Economics and Business
Master specialisation Marketing
Develop your skills and abilities in this changing field. Analyse technological and consumer trends. Get strategies for the knowledge economy, and go for a career in business and consumer marketing.
The Master specialisation welcomes students eager to perfect their skills and academic thinking at a graduate level in the field of marketing. Students genuinely interested in the analysis of both consumer and technology trends, and in learning how to design marketing strategies for present and future technology-intensive consumer and business markets, will benefit most from the programme.
The aim of this specialisation is to create marketing leaders for the knowledge economy, who are able to analyse consumer and technology trends and to shape present and future consumer and business markets. Our aspiration is to see graduate students emerge as marketing leaders who thrive in international innovation-intensive and knowledge-intensive markets.
Read more about the Master specialisation Marketing