Master in Marketing Management
Master of Science in Marketing Management (MSc)
International faculty at Rotterdam School of Management, Erasmus University demonstrate marketing strategies and tactics that influence business decisions in the MSc in Marketing Management.
A deep understanding of marketing issues leads to successful visions and strategies driving business performance.
RSM’s MSc in Marketing Management studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study programme at a university with a strong international reputation in marketing teaching and research. First career steps include account manager, media planner or advertising strategist.
Rotterdam School of Management, Erasmus University is ranked as a top 10 player by the Financial Times European Masters in Management list. It has the widest selection of one-year MSc programmes in the Netherlands and is located in a city with a truly international flavour.
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Career opportunities Master in Marketing Management
| Marketing is a key element in top management decisions. The Marketing Management (MM) master programme is a perfect starting point for a career as a product/brand manager, market researcher, account manager, media planner, advertising strategist, or other related position. Inevitably, MM master graduates have the skills to climb the corporate ladder to more senior positions. Read more about: career opportunities Master in Marketing Management |
Education objectives Master in Marketing Management
| You will
and gain a MSc in Marketing Management |
Curriculum Master in Marketing Management
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Mode of education Master in Marketing Management
| In addition to lectures, you will work in small groups on business cases and assignments. Many of the exercises are carried out in teams. Skills training, presentations, visiting lecturers and practitioners are all part of the curriculum. In order to graduate you will be trained in analytical and research skills and must write an individual thesis on a topic of your choice. |
Target audience Master in Marketing Management
| This one year, full-time master programme is for recent bachelor graduates with a background in business administration, economics, marketing or communications. It is aimed at graduates whose ambition is to gain in-depth knowledge of marketing management and its role as a key driver of a company’s performance. It provides a solid base for a career in top management. |
Admission criteria Master in Marketing Management
| For the MSc in Business Information Management are as follows:
For exact admission requirements please visit RSM’s admission pages.
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Application Master in Marketing Management
| You should apply directly to Rotterdam School of Management, Erasmus University (RSM) through its online application system (OLAF). Please visit RSM’s admission pages for comprehensive instructions on how to proceed.
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