Master of Science (MSc) in Marketing Management
International faculty at Rotterdam School of Management,ErasmusUniversityteaching students on the MSc in Marketing Management programme are able to demonstrate marketing strategies and tactics that influence business decisions.
A deep understanding of such marketing issues leads to successful ideas and strategies for driving business performance.
RSM’s MSc in Marketing Management studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study programme at a university with a strong international reputation in marketing teaching and research. First career steps include account manager, media planner or advertising strategist.
Rotterdam School of Management,ErasmusUniversityis ranked as a top 10 player by the Financial Times European Masters in Management list. It has the widest selection of one-year MSc programmes in theNetherlandsand is located in a city with a truly international flavour.
Why study a Master in Marketing Management in Rotterdam?
Marketing is a key element in top management decisions. The Marketing Management (MM) master programme is a perfect starting point for a career as a product/brand manager, market researcher, account manager, media planner, advertising strategist, or other related position. MM master graduates have the skills to climb the corporate ladder to more senior positions.
Read more about: Career opportunities Master in Marketing Management
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Read more about: Curriculum Master in Marketing Management
In addition to lectures, you will work in small groups on business cases and assignments. Many of the exercises are carried out in teams. Skills training, presentations, visiting lecturers and practitioners are all part of the curriculum. In order to graduate you will be trained in analytical and research skills and must write an individual thesis on a topic of your choice.
This one year, full-time master programme is for recent bachelor graduates with a background in business administration, economics, marketing or communications. It is aimed at graduates whose ambition is to gain in-depth knowledge of marketing management and its role as a key driver of a company’s performance. It provides a solid base for a career in top management.
For the MSc in Business Information Management are as follows:
You should apply directly to Rotterdam School of Management, Erasmus University (RSM) through its online application system (OLAF). Please visit RSM’s admission pages for comprehensive instructions on how to proceed.