Press releases

Slimming brand portfolio likely to starve your company

Tuesday, 27 January 2015

The world’s largest consumer products companies such as Unilever and Procter & Gamble have recently announced shedding up to hundreds of brands, keeping only the strongest alive to make more profit. But when it comes to brand portfolio, is less really more? While most companies are convinced these big clean-ups result into increased firm value, new research by Dr Yvonne van Everdingen and Professor Gerrit van Bruggen and PhD candidate Baris Depecik of Rotterdam School of Management, Erasmus University (RSM) reveals that in almost all cases the opposite is true.

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Erasmus University launches Center for Histories of the Future

Thursday, 22 January 2015

During the International Film Festival Rotterdam on Tuesday 27 January 2015, Erasmus University Rotterdam will launch the Center for Histories of the Future (CHIFT).  This new center researches science fiction and focuses on current technological and societal changes to imagine the future. CHIFT is an initiative of media scholar dr. Etienne Augé of the Erasmus School of History, Culture and Communication.

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Erasmus University at IFFR 2015

Friday, 16 January 2015

Several scientists of Erasmus University Rotterdam will perform at the International Film Festival Rotterdam (IFFR), which starts on Wednesday 21 January 2015. Erasmus University has been a partner of this international festival since 2013. The university will host a special programme during the festival. 

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Breaking bad behaviour – overcoming short-term temptations

Tuesday, 13 January 2015

Behaving morally requires the ability to act on long-term goals and commitments, and to overcome the lure of short-lived joys. How are we able to do that? New research by PhD candidate Gijs van Houwelingen of Rotterdam School of Management, Erasmus University (RSM) reveals that focusing on the bigger picture instead of small details can help. Watch the video on RSM Discovery. 

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Six steps to make your technology the new de facto standard

Tuesday, 13 January 2015

VHS versus Betamax, Google versus Yahoo, and more recently the battle between iOS and Android. During the last few decades, format wars have been fought across various forms of technology, usually with fierce battle lines drawn, sides clearly divided by titans of the industry, and millions, or even billions, of dollars at stake. So how can your newly developed technology challenge and beat the established order? New research by PhD candidate Simon den Uijl of Rotterdam School of Management, Erasmus University (RSM) reveals the steps which will make a technology the new norm for the industry and for consumers.

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Opening of the Erasmus Sustainability Hub

Tuesday, 13 January 2015

The Erasmus Sustainability Hub will officially open on Campus Woudestein on Thursday 15 January 2015. This new Hub serves to link up all Erasmus University Rotterdam’s sustainability initiatives in order to accelerate the transition to a sustainable university. President of the Executive Board Pauline van der Meer Mohr will perform the opening ceremony. 

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‘2015: a productive yet challenging year’

Tuesday, 6 January 2015

Another productive yet challenging year. During a speech held at the EUR New Year’s Reception on Monday 5 January 2015, President of the Executive Board Pauline van der Meer Mohr shared her expectations for 2015. 

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First Leiden-Delft-Erasmus Newsletter online

Monday, 5 January 2015

Leiden University, Technical University Delft and Erasmus University Rotterdam are working together in a strategic alliance in the areas of teaching, research and societal impact. Please find here the very first edition of the Leiden-Delft-Erasmus Newsletter. 

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