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Business Economics - Marketing
Business Economics - Marketing is geared towards research in three major themes:
1) Technology Life Sciences Marketing addresses marketing problems that technology and life sciences companies face.
2) Topics in Decision-Making in Marketing include research on behavioral decision making, salesperson decision making, and online marketing decision models.
3) The Marketing Models theme is closely linked with research at the Econometric Insitute. Advanced econometric models range from aggregate level models of sales or market shares to disaggregate level models of individual behavior.
Our members are active members of ERIM and the Tinbergen Institute. Moreover, the Marketing group houses the Institute for Sales and Account Management (ISAM) at Erasmus University.
For more information about the research please see http://www.eur.nl/ese/english/research/general_information/research_programmes/marketing/
Scholars interested in doing state-of-the-art research in a stimulating environment are invited to contact us.
News & seminars
- Dr. Vardan Avagyan new Assistant Professor of Marketing at ESE (October 1, 2012)
- Dr. Hyoryung Nam new Assistant Professor of Marketing at ESE (September 1, 2012)
- Prof.dr. Bas Donkers appointed as endowed Professor of Marketing Research (May 1, 2012)
- Dr. Feray Adiguzel new Assistant Professor of Marketing at ESE (September 1, 2011)
- Prof.dr. Martijn G. de Jong new Professor of Marketing at ESE (September 1, 2011)
- Dr. Nuno Camacho new Assistant Professor of Marketing at ESE (April 1, 2011)
- Dr. Vijay Hariharan new Assistant Professor of Marketing at ESE (June 1, 2011)
- Visiting Prof. Jehoshua Eliashberg
- Master Thesis Award to Elisa López (advisor Carlos Lourenço)
- Peter Goos appointed Professor Statistics in Marketing
- Sarah Gelper and Isabel Verniers awarded Marie Curie grant
- Aurélie Lemmens awarded prestigious VENI grant
- ESE-Marketing largest and strongest in the world devoted to marketing science (in QANU 2009)
- Gui Liberali new Assistant Professor at ESE's Marketing group
- Visiting Prof. Gerry Tellis and Prof. Roland Rust
Research & Publications
- Recent publications
- Main research themes
