Academic staff - Department of Business Economics
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Guilherme Liberali
dr. G. Liberali
Department of Business Economics
Erasmus School of Economics
Erasmus University Rotterdam
T: 010-4081301
T: 010-4082368
Room: H15-03
Profile
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Professional experience
| University | Erasmus University Rotterdam |
| School | Erasmus School of Economics |
| Department | Business Economics |
| Country | The Netherlands |
Research
Gui Liberali is an assistant professor of marketing at the Erasmus School of Economics of the Erasmus University. He is also a visiting scholar at the Marketing Department of the Sloan School of Management, Massachusetts Institute (MIT). He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, morphing theory and applications (e.g., website morphing, ad morphing), clickstream analysis, dynamic programming, machine learning, and product line optimization. For more details, please visit http://people.few.eur.nl/liberali/
Publications
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- Urban, G, Liberali, G., Bordley, R, Macdonald, E & Hauser, J. (2013). Morphing Banner Advertising (forthcoming). Marketing Science.
- Liberali, G., Urban, G & Hauser, J. (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30(2), 101-113.
- Hauser, J., Urban, G & Liberali, G. (2013). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment (Currently in 2nd-Round Review). Management Science.
- Liberali, G., Gruca, T. & Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212(2), 398-410.
- Liberali, G. (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28(1), 28-29.
- Hauser, J., Urban, G, Liberali, G. & Braun, M. (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28(2), 227-228.
- Hauser, J., Urban, G, Liberali, G. & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223.
- Urban, G, Hauser, J., Liberali, G., Braun, M. & Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50(4), 53-61.
