Academic staff - Erasmus School of Economics
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Martijn de Jong
prof.dr. M.G. de Jong
Professor of Marketing Research
Department of Business Economics
Erasmus School of Economics
Erasmus University Rotterdam
Personal website: http://www.rsm.nl/home/faculty/academic_departments/marketing_management/faculty/faculty/de_jong
Profile
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Professional experience
| To | 2008-05-30 |
| University | New York University |
| School | Stern School of Business |
| Department | Marketing |
| To | 2008-12-30 |
| University | Columbia University |
| School | Graduate School of Business |
| Department | Marketing |
| City | New York |
| Country | USA |
Research
Martijn G. de Jong is Professor of Marketing Research at Erasmus University. He obtained his PhD in marketing from Tilburg University, and a BSc and MSc in Econometrics from Erasmus University. He has has held visiting positions at Columbia University and NYU.
His main research interest is in consumer preference measurement. He applies statistical and psychometric methods to improve marketing decision making. Often his research is cross-cultural in nature, and inferences are drawn based on large-scale cross-national datasets. His research has featured in various newspapers, trade magazines, and radio
His articles have been published in Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Psychometrika, Quantitative Marketing & Economics.
Selected Honors
- 1999 Propadeutical Exam in Econometrics summa cum laude ('met lof'), Erasmus University
- 2002 M.Sc. in Econometrics summa cum laude ('met lof'), Erasmus University
- 2006 Ph.D. in marketing summa cum laude ('met lof'), Tilburg University
- Elected for 2005 AMA doctoral consortium (out of 11 PhD candidates)
- Tilburg University's dissertation award 2007
- ERIM Early Career Talent Program (special program for top researchers)
- the Johannes Cornelis Ruigrok award 2009 (awarded once every four years to an economist for being the most productive scholar in economics; presented by the chairman of the Dutch Social and Economic Council)
- Marketing Science Young Scholar 2009 (belonging to cohort of future leaders in the academic area).
- the ERIM outstanding young researcher award 2009 (awarded once a year by the Erasmus Research Institute of Management across all young reseachers in management)
- the Erasmus Research prize 2010 (awarded once a year for highest excellence in research; one professor is chosen as a recipient across all disciplines and schools)
- the Christiaan Huygens award 2010 (awarded once every five years to an economist; presented by the minister of education, the president of the Dutch national bank, and Princess Máxima of the Netherlands).
- 2010. Named J. Tinbergen Associate Professor
Major grants
- EUR fellowship 2007 (200,000 euro)
- Niels Stensen stipend 2007 (Every year, the Niels Stensen foundation gives about 6 stipends to outstanding young scholars, nation-wide; 45,000 euro)
- Marketing Science Institute grant for research on social desirability ($ 5,000)
- ERIM grant for health research (10,000 euro)
- Netherlands Organization for Scientific Research VENI grant (250,000 euro)
Publications
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- Jong, M.G. de, Pieters, F.G.M. & Stremersch, S. (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology.
- Toubia, O., Jong, M.G. de, Stieger, D. & Fueller, J. (2012). Measuring Consumer Preferences Using Conjoint Poker. Marketing Science, 31(1), 138-156.
- Jong, M.G. de, Lehmann, D & Netzer, O. (2012). State-Dependence Effects in Surveys. Marketing Science.
- Steenkamp, J.B.E.M., Jong, M.G. de & Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research. Journal of Marketing Research, 47(2), 199-214.
- Steenkamp, J.B.E.M. & Jong, M.G. de (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products. Journal of Marketing, 74(6), 18-40.
- Jong, M.G. de & Steenkamp, J.B.E.M. (2010). Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large-Scale Cross-Cultural Research. Psychometrika, 75(1), 3-32.
- Jong, M.G. de, Pieters, F.G.M. & Fox, J.P. (2010). Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires. Journal of Marketing Research, 47(1), 14-27.
- Jong, M.G. de, Steenkamp, J.B.E.M. & Veldkamp, B.P. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales. Marketing Science, 28(4), 674-689.
- Jong, M.G. de, Steenkamp, J.B.E.M., Fox, J.P. & Baumgartner, H. (2008). Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation. Journal of Marketing Research, 45(1), 104-115.
- Jong, M.G. de, Steenkamp, J.B.E.M. & Fox, J.P. (2007). Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model. Journal of Consumer Research, 34(2), 260-278.
- Donkers, B., Verhoef, P.C. & Jong, M.G. de (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5(2), 163-190.
