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Prof.Dr. S. Stremersch

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Stefan Stremersch

Prof.Dr. S. Stremersch

Professor of Marketing

Department of Business Economics

Erasmus School of Economics

Erasmus University Rotterdam

 

Personal website: http://people.few.eur.nl/stremersch/


 

Profile

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Professional experience

Present position
Full Professor
University Erasmus University Rotterdam
School Erasmus School of Economics
Department Business Economics
   
Other position

Research

Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the chair in marketing at the Erasmus School of Economics, Erasmus University Rotterdam (The Netherlands) and is visiting professor of Marketing at IESE, Barcelona. He graduated with the highest honors from Tilburg University (PhD in Business Economics, 2001) and Ghent University (Ba and Ma in Applied Economics, 1996). His current research interest is in innovation diffusion, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. Most of his research is situated in high technology markets (ICT, Telecom, consumer electronics, video games) and pharmaceuticals. His work has appeared in leading scholarly journals such as International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. He has won several awards, such as the Harold H. Maynard Best Paper Award of the Journal of Marketing (2002), the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands (only once in 4 years awarded to an economist), and the Rajan Varadarajan Early Career Award of the American Marketing Association (in 2008). He is editorial board member of several journals, among which Journal of Marketing and serves as editor of the International Journal of Research in Marketing, together with Don Lehmann.

Marketing
Funder
Role Program Leader, Member
 

Publications

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Scholarly publications (43)
  • Jong, M.G. de, Pieters, F.G.M. & Stremersch, S. (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology.
  • Landsman, V. & Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75, 39-54.
  • Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320.
  • Stremersch, S., Goldenberg, J., Libai, B. & Muller, E. (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29(3), 561-567.
  • Stremersch, S., Muller, E. & Peres, RT (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21(2), 103-120.
  • Stremersch, S., Heil, O. & Lehmann, D.R. (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27(2), 161-163.
  • Stremersch, S., Lehmann, D.R. & Dekimpe, M.G. (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27(1), 1-3.
  • Almeida Camacho, N.M., Landsman, V. & Stremersch, S. (2010). The Connected Patient (Psychology Press). New York: Routledge Academic.
  • Stremersch, S. & Dyck, W.M.J. Van (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73(4), 4-30.
  • Binken, J.L.G. & Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73(2), 88-104.
  • Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. (EI reprint reeksEI-1528 ). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS.
  • Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46(5), 637-652.
  • Stremersch, S. & Lehmann, D.R. (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26(2), 153-153.
  • Stremersch, S. & Lehmann, D.R. (2009). From the (Past) Editors (editorial). International Journal of Research in Marketing, 26(4), 257-258.
  • Stremersch, S. & Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28(4), 690-708.
  • Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25(3), 143-148.
  • Stremersch, S. (2008). Health and marketing: the emergence of a new field of research. International Journal of Research in Marketing, 25(4), 229-233.
  • Stremersch, S., Verniers, I.W.J. & Verhoef, P.C. (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71(3), 171-193.
  • Stremersch, S. & Lehmann, D.R. (2007). Editorial. International Journal of Research in Marketing, 24(1), 1-2.
  • Venkataraman, S. & Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11), 1688-1701.
  • Stremersch, S. & Tindemans, E.B. (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum.
  • Stremersch, S., Tellis, G.J., Franses, P.H.B.F. & Binken, J.L.G. (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71(3), 52-74.
  • Stremersch, S. & Lehmann, D.R. (Eds.). (2007). International Journal of Research in Marketing, 24(1).
  • Ghosh, M., Dutta, S. & Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4), 664-679.
  • Stremersch, S. & Verhoef, P.C. (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159.
  • Stremersch, S. & Verhoef, P.C. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4), 585-594.
  • Dellaert, B.G.C. & Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42(May), 219-227.
  • Wuyts, S.H.K., Stremersch, S., Bulte, C. van den & Franses, P.H.B.F. (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41(4), 479-487.
  • Bulte, C. van den & Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23(4), 530-544.
  • Wuyts, S.H.K., Stremersch, S. & Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68(2), 88-100.
  • Stremersch, S. & Tellis, G.J. (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21(4), 421-438.
  • Tellis, G.J., Stremersch, S. & Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22(2), 188-208.
  • Stremersch, S., Weiss, M., Dellaert, B.G.C. & Frambach, R.T. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40(3), 335-350.
  • Bulte, C. van den & Stremersch, S. (2003). Contagion and heterogeneity in new product diffusion: an empirical test. (ERIM Report Series Research in Management 2003077-MKT ). onbekend: BEDRIJFSECONOMIE.
  • Franses, P.H.B.F. & Stremersch, S. (2002). Modeling generational transitions from aggregate data. (ERIM Report Series 200249-MKT ). : .
  • Stremersch, S. & Tellis, G.J. (2002). Strategic building of products and prices: a new synthesis for marketing. Journal of Marketing, 66(1), 55-72.
  • Wuyts, S.H.K., Stremersch, S., Bulte, C. van den & Franses, P.H.B.F. (2002). Buyer preferences for vendor in business: A triadic perspective. (The Wharton School, University of Pennsylvania10-2002 ). : .
  • Wuyts, S.H.K. & Stremersch, S. (2001). Buying high tech products. (ERIM Report Series 200127-MKT ). : .
  • Stremersch, S., Wuyts, S.H.K. & Frambach, R.T. (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30(1), 1-12.
  • Stremersch, S., Commandeur, H.R. & Frambach, R.T. (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie.
  • Commandeur, H.R. & Stremersch, S. (1997). The service profit chain. Holland Management Review, 55, 87-89.
  • Stremersch, S., Frambach, R., Commandeur, H. & Matthyssens, P.M.H.M. (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
  • Stremersch, S., Frambach, R.T., Commandeur, H.R. & Matthijssens, P. (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.
Doctoral thesis (1)
  • Stremersch, S. (2001, december 07). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant). Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.