Academic staff - Erasmus School of Economics
Willem Verbeke
Prof.Dr. W.J.M.I. Verbeke
Professor of Sales and Account Management
Department of Business Economics
Erasmus School of Economics
Erasmus University Rotterdam
Personal website: http://people.few.eur.nl/verbeke/
Profile
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Professional experience
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Research
At the ESE I consider myself to be a serial entrepreneur and serial creative professor. Serial entrepreneur: I founded ISAM which is now market leader in sales education in the Netherlands and founded courses in E-commerce, knowledge based marketing as well as neuroeconomics (my latest brain child). Serial creative professor: I did work on the applications of growth theory in marketing, configural approach of sales organizations, emotions (especially self conscious emotions) within marketing, network theory, knowledge based marketing and right now I am focusing on neuro-economics (fMRI and endocrinology based research). Papers of mine appeared in many major marketing journals as well as in major psychology and organization behavior journals. Science proceeds in an interdisciplinary fashion so I love view the world from different perspectives. Finally I am also the co-director and co-founder of Professional Capital, a firm which consults all major knowledge intensive firms in Europe and yes given my breath of experience and insights I am also newsworthy for the press: all major television and radio channels as well as major newspapers and journals in the Netherlands did interviews with me. If you ask me how I do relax: I sport intensely (marathon running, biking and gym).
Marketing| Role | Member |
Publications
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- Bagozzi, R.P., Verbeke, W.J.M.I., Van De Berg, W.E., Rietdijk, W.J.R., Dietvorst, R.C. & Worm, L. (2012). Genetic and neurological foundations of customer orientation: field and experimental evidence. Journal of the Academy of Marketing Science.
- Puntoni, S., De Hooge, I.E. & Verbeke, W.J.M.I. (2012). Embarrassment without agency: A theory of ad-induced embarrassment. International Journal of Research in Marketing, submitted.
- Schraa-Tam, C.K.L., Rietdijk, W.J.R., Verbeke, W.J.M.I., Dietvorst, R.C., Berg, W.E. van den, Bagozzi, R.P. & Zeeuw, C.I. de (2012). fMRI Activities in the Emotional Cerebellum: A Preference for Negative Stimuli and Goal-Directed Behavior. The Cerebellum, 11(1), 233-245.
- Van Den Berg, W.E., Rietdijk, W.J.R., Verbeke, W.J.M.I., Bagozzi, R.P., DeJong, A. & Nijssen, E. (2012). How salespeople act as knowledge brokers for new products: the link to genetic makeup. In 41th European Marketing Academy Conference, Lisbon, Portugal.
- Verbeke, W.J.M.I., Dietz, H.M.S. & Verwaal, E. (2011). Drivers of Sales Performance: A Contemporary Meta-Analysis. Have salespeople become knowledge brokers? Journal of the Academy of Marketing Science, 39(3), 407-428.
- Bagozzi, R.P. & Verbeke, W.J.M.I. (2011). Looking in the Mind of the Manager: Neuroscientific Evidence. In K. Cameron & G. Spreitzer (Eds.), The Oxford Handbook of Positive Organizational Scholarship. Oxford: Oxford University Press.
- Verbeke, W.J.M.I., Rietdijk, W.J.R., Berg, W.E. van den, Dietvorst, R.C., Worm, L. & Bagozzi, R.P. (2011). The Making of the Machiavellian Brain: A Structural MRI Analysis. Journal of Neuroscience, Psychology, and Economics, 4(4), 205-216.
- Bagozzi, R.P., Belschak, F.D. & Verbeke, W.J.M.I. (2010). The role of emotional wisdom in salesperson's relationship with colleagues and customers. Psychology and Marketing, 27(11), 1001-1031.
- Verbeke, W.J.M.I., Belschak, F.D., Bagozzi, Rick & Wuyts, S.H.K. (2010). Gaining Access to Intra-Firm Knowledge: An Internal Market Perspective on Knowledge Sharing (forthcoming). Human Performance.
- Bagozzi, R.P., Verbeke, W.J.M.I. & Belschak, F.D. (). Self-conscious emotions as emotional systems: the role of culture in shame and pride systems. In R.S. Wyer, C.Y. Chiu & Y.Y. Hong (Eds.), Understanding culture: theory, research, and application (pp. 393-410). New York: Psychology Press.
- Verwaal, E., Commandeur, H.R. & Verbeke, W.J.M.I. (2009). Value Creation and Value Claiming in Strategic Outsourcing Decisions: A Resource-Contingency Perspective. Journal of Management, 35(2), 420-444.
- Dietvorst, R.C., Verbeke, W.J.M.I., Bagozzi, R.P., Yoon, Carolyn, Smits, Marion & Van der lugt, Aad (2009). A sales force-specific theory of mind-scale: tests of its validity by classical methods and functional magnetic resonance imaging. Journal of Marketing Research, 46(5), 653-668.
- Verbeke, W.J.M.I., Belschak, F.D., Bakker, A.B. & Dietz, H.M.S. (2008). When intelligence is (dys)funtional for achieving sales performance. Journal of Marketing, 72(4), 44-57.
- Verbeke, W.J.M.I., Franses, P.H.B.F., Le Blanc, A. & Van Ruiten, N. (2008). Finding the keys to creativity in ad agencies. Using climate, dispersion, and size to examine award performance. Journal of Advertising, 37(4), 121-130.
- Verbeke, W.J.M.I. & Wuyts, S.H.K. (2007). Moving in social circles-social circle membership and performance implications. Journal of Organizational Behavior, 28(4), 357-379.
- Belschak, F.D., Verbeke, W.J.M.I. & Bagozzi, R.P. (2006). Coping with sales call anxiety: the role of sale perseverance and task concentration strategies. Journal of the Academy of Marketing Science, 34(3), 403-418.
- Verbeke, W.J.M.I., Bagozzi, R.P. & Farris, P. (2006). The role of key account programs, trust, and brand strenght on resource allocation in the channel of distribution. European Journal of Marketing, 40(5/6), 502-532.
- Demerouti, E., Verbeke, W.J.M.I. & Bakker, A.B. (2005). Exploring the Relationship Between a Multidimensional and Multifaceted Burnout Concept and Self-Rated Performance. Journal of Management, 31(2), 186-209.
- Verbeke, W.J.M.I. (2005). Het verkopen van kennis. Amsterdam: Pearson Education Benelux B.V..
- Belschak, F.D. & Verbeke, W.J.M.I. (2004). Door trots gedreven: de effecten van trots op de prestaties van verkopers. Gedrag en Organisatie, 17(6), 430-447.
- Verbeke, W.J.M.I., Belschak, F.D. & Bagozzi, R.P. (2004). The adaptive consequences of pride in personal selling. Journal of the Academy of Marketing Science, 32(4), 386-402.
- Belschak, F.D., Verbeke, W.J.M.I. & Bagozzi, R.P. (2004). Coping with sales call anxiety and its effects on protective actions. (ERIM Report Series Research in Management 2004013-MKT ). : .
- Verbeke, W.J.M.I., Belschak, F.D. & Bagozzi, R.P. (2004). Exploring emotional competence: its effects on coping, social capital, and performance of salespeople. (ERIM Report Series Research in Management 2004014-ORG ). : .
- Verbeke, W.J.M.I., Belschak, F.D. & Bagozzi, R.P. (2004). The adaptive consequences of pride in personal selling. (ERIM Report Series Research in Management 2004012-MKT ). : .
- Verbeke, W.J.M.I., Belschak, F.D., Wuyts, S.H.K. & Bagozzi, R.P. (2004). Account managers creation of social capital: communal and instrumental investments and performance implications. (ERIM Report Series Research in Management 2004011-MKT ). : .
- Bakker, A.B., Demerouti, E. & Verbeke, W.J.M.I. (2004). Using the job demands - resources model to predict burnout and performance. Human Resource Management, 43(1), 83-104.
- Bagozzi, R.P., Verbeke, W.J.M.I. & Gavino Jr., J.C. (2003). Culture moderates the self-regulation of shame and its effects on performance: the case of salespersons in the Netherlands and the Philippines. Journal of Applied Psychology, 88(2), 219-233.
- Verbeke, W.J.M.I. & Bagozzi, R.P. (2003). Exploring the role of self- and customer-provoked embarrassment in personal selling. International Journal of Research in Marketing, 20(3), 233-258.
- Verbeke, W.J.M.I. (2003). Succesvol shapen van keyaccounts. Amsterdam: Pearson Publications.
- Verbeke, W.J.M.I. & Bagozzi, R.P. (2002). A situational analysis of how salespeople experience and cope with shame and embarrassment. Psychology and Marketing, 19, 713-741.
- Verwaal, E., Verbeke, W.J.M.I. & Commandeur, H.R. (2002). Value creation and value claiming in make-or-buy decsions: evidence from the application service industry. (ERIM Report Series in Management 200290-STR ). : .
- Kokkinaki, A.-I., Dekker, R., Koster, René de, Pappis, C. & Verbeke, W.J.M.I. (2002). E-business models for reverse logistics: contributions and challenges. In B. Werner (Ed.), Proceedings of the International Conference on Information Technology: Coding and Computing, April 8-10 (pp. 470-476). Las Vegas: IEEE Computer Society (ITCC).
- Verwaal, E., Verbeke, W.J.M.I. & Commandeur, H. (2002). Application Service Outsourcing: An Empirical Test of a Governance Value Analysis. In The proceedings of the EMAC 2002.
- Dickson, P.R., Farris, P.W. & Verbeke, W.J.M.I. (2001). Dynamic strategic thinking. Journal of the Academy of Marketing Science, 29(3), 216-237.
- Verbeke, W.J.M.I. (). Sales and account management in an era of E-business. Rotterdam: Erasmus University Press.
- Borghgraef, S., Ginkel, M.P. van, Farris, P. & Verbeke, W.J.M.I. (2000). The in-store-brand-commitment scale. International Review of Retail, Distribution and Consumer Research, 11, 23-41.
- Verbeke, W.J.M.I. & Nagy, J. (). Adaptive and strategic account management (in Dutch). Alphen a/d Rijn: Samson.
- Verbeke, W.J.M.I. & Bagozzi, R.P. (2000). Sales call anxiety: Exploring what it means when fear rules a sales encouter. Journal of Marketing, 64, 88-101.
- Verbeke, W.J.M.I. (2000). A revision of Hofstede et al's (1990) organizational practices scales. Journal of Organizational Behavior, 21, 587-602.
- Verbeke, W.J.M.I. & Nagy, J. (2000). Adaptief en strategisch accountmanagement. Alphen aan de Rijn: Samsom.
- Klein, D. & Verbeke, W.J.M.I. (1999). Autonomic Feedback in Stressful Environments: How do Individual Differences in Autonomic Feedback Relate to Burnout, Job Performance, and Job Attitudes in Salespeople? Journal of Applied Psychology, 84, 911-924.
- Verbeke, W.J.M.I., Pieters, R. & Zeelenberg, M. (1999). When salespeople lose face: Differential coping responses to customer-versus-manager-evoked shame. (RIBES Report9941 ). : .
- Verbeke, W.J.M.I., Farris, P. & Thurik, A.R. (1998). Consumer response to the preferred brand out-of-stock situation. European Journal of Marketing, 32(11/12), 1008-1028.
- Farris, P., Verbeke, W.J.M.I., Dickson, P.M. & Nierop, M.P.C. van (1998). Path dependencies and the long-term effects of routinized marketing decision. Marketing Letters, 9, 247-268.
- Verbeke, W.J.M.I., Volgering, M. & Hessels, M. (1998). Exploring the conceptual expansion within the field of organizational behaviour: Organizational climate and organizational culture. Journal of Management Studies, 35, 303-329.
- Verbeke, W.J.M.I., Antonides, G. & Linden, D.A. van der (1998). Trust appraisal of a salesperson who displays ethically compromising behavior: The role of personality traits. (RIBES report9830 ). : .
- Verbeke, W.J.M.I., Franses, P.H.B.F., Rhee, C. van & Verbeek, J. (1998). The effect of self-colleaque-, and average-referenced goal difficulty on sales performance. (RIBES Report9820 ). : .
- Verbeke, W.J.M.I., Ginkel, X. van, Borghgraef, S. & Farris, P. (1998). An exploration of in-store brand commitment efforts: Implications for retailers and manufacurers. (RIBES Report9829 ). : .
- Klein, D. & Verbeke, W.J.M.I. (1998). Autonomic feedback in stressful environments: How do individual differences in automatic feedback relate to burnout, job performance, and job attitudes in salespeople? (RIBES Report9828 ). : .
- Verbeke, W.J.M.I., Sloot, L.M., Veldkamp, H. & Farris, P. (1998). Investigating the antecedents and effects of trust and commitment on resource allocations of key accounts in the FMCG industry. (RIBES Report9827 ). : .
- Verbeke, W.J.M.I., Thurik, A.R. & Franses, P.H.B.F. (1997). Consumers' responses to sequential out-of-stock contacts of a brand assortment. (RIBES Report9718 ). 3000 DR Rotterdam: ECONOMICS.
- Verbeke, W.J.M.I. (1997). Individual differences in emotional contagion of salespersons: Its effect on performance and burn-out. Psychology and Marketing, 14, 399-419.
- Farris, P., Thurik, A.R. & Verbeke, W.J.M.I. (1997). The acid test of brand loyalty: Consumer response to out-of-stocks for their favorite brands. The Journal of Brand Management, 5, 43-52.
- Verbeke, W.J.M.I. (1997). The vertrouwensprocess bij consumenten binnen een winkelomgeving: De constructie van een nomologisch netwerk. In A.E. Bronner, P. Ester, A.J. Oliver, W.F. van Raaij, M. Weedel & B. Wierenga (Eds.), Jaarboek voor marktonderzoekers (pp. 227-240). -: -.
- Verbeke, W.J.M.I. (1997). Individual differences in emotional contagion of salespersons: Its effect on performance and burnout. Psychology and Marketing, 14, 617-636.
- Verbeke, W.J.M.I., Ouwerkerk, C. & Peelen, E. (1997). Exploring contextual and individual factors on ethical decisionmaking of salespeople. Journal of Business Ethics, 15, 1175-1187.
- Borghgraef, S. & Verbeke, W.J.M.I. (1997). An empirical test of the consequences of different organizational control systems on individual and organizational level variables. In E. Wilson & J. Hair (Eds.), Development in Marketing Science, Vol. XX (pp. 185-188). Florida: Academy of Marketing Science: Coral Gables.
- Farris, P., Franses, P.H.B.F., Thurik, A.R. & Verbeke, W.J.M.I. (1997). Consumers' response to seqential out-of-stock contacts of a brand assortment. (Discussion PaperR9718/M ). : Tinbergen.
- Verbeke, W.J.M.I., Herche, J. & Swenson, M. (1997). Personal selling constructs and measures: emic and ethic approaches to cross national research. European Journal of Marketing, 30(7), 83-97.
- Herche, J., Swenson, M. & Verbeke, W.J.M.I. (1996). Personal selling constructs and measures: Emic versus etic approaches to cross-national research. European Journal of Marketing, 30, 83-97.
- Verbeke, W.J.M.I., Ouwerkerk, C. & Peelen, E. (1996). Exploring the contextual and individual factors on ethical decision making of salespeople. Journal of Business Ethics, 15, 1175-1187.
- Ouwerkerk, C., Verbeke, W.J.M.I., Hovingh, H. & Peelen, E. (1996). Retailers' and manufactures' perceptions of the temporary display. Journal of Marketing Channels, 6, 1-16.
- Rookhuijzen, S. van, Verbeke, W.J.M.I. & Dekkers, J. (1996). Aangestoken door emoties. Psychologie (Lisse), 15, 46-48.
- Verbeke, W.J.M.I., Volgering, M. & Hessels, M. (1996). Exploring the conceptual expansion within the field of organzational behavior: Organizational climate and organizational culture. (Discussion paper TI96-150/6 ). : .
- Verbeke, W.J.M.I., Klein, D. & Cacioppo, J. (1996). Autonomic reactivity in stressful environments: How de individual differences in autonomic reactivity relate to burn-out, performance, and job attitutes of salespeople? (Discussion paper TI96-120/1 ). : .
- Verbeke, W.J.M.I., Hessels, M. & Linden, D. van der (1996). Attributions and consequences of trust: An application in a retail setting. (Discussion paper TI96-102/6 ). : .
- Verbeke, W.J.M.I. & Antonides, G. (1996). Trust in a sales environment. (Report Series on Economic Psychology144 ). : .
- Singh, J., Verbeke, W.J.M.I. & Rhoads, G. (1996). Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing-oriented boundary spanners. Journal of Marketing, 60, 69-86.
- Verbeke, W.J.M.I. & Peelen, E. (1996). Naar een nieuwe verkoopstrategie: De nieuwe zakelijkheid. Holland Management Review, 47, 81-86.
- Verbeke, W.J.M.I., Farris, P. & Thurik, A.R. (1995). Consumer response to the prefered brand out-of stock situation. (Discussion Paper Tinbergen Institute Rotterdam95-188 ). : .
- Borghgraef, S. & Verbeke, W.J.M.I. (1995). The effects of sales force control on job performance and organizational effectiveness. (Discussion PaperR 9524/M ). : .
- Verbeke, W.J.M.I., Droogenbroeck, S.E.W. van & Blokland, H. (1995). Het operationaliseren van valideren van Aakers (1991 model van Merkentrouw). In , Vriesenborch (Ed.), Recente Ontwikkelingen in het Marktonderzoek Jaarboek 1995-1996 (pp. 67-73). Haarlem: De vrieseborch.
- Borghgraef, S., Verbeke, W.J.M.I. & Singh, J. (1995). Job performance and organizational citizenship behaviors of salespeople. (Discussion Paper Tinbergen Institute95-133 ). : .
- Verbeke, W.J.M.I., Peelen, E. & Brand, R. (1995). Consumers engaged in a member-gets-member campaign: an agency perspective. Journal of Marketing Communications, 1, 175-192.
- Verbeke, W.J.M.I., Farris, P. & Thurik, A.R. (1995). An analysis of consumer reactions to an out-of-stock experiment. In R. Gomes (Ed.), Development in Marketing Science (18) (pp. 275-275). USA: American Marketing Academy.
- Bucklin, L.P., Ouwerkerk, C. & Verbeke, W.J.M.I. (1994). The Effect of Reward Power and Commitment upon reseller Behavior. In J. Bloemer, J. Lemmink & H. Kasper (Eds.), Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (pp. 1231-1233). Maastricht: University of Limburg.
- Ouwerkerk, C. & Verbeke, W.J.M.I. (1994). De prestaties van een verkoper: een analyse. MAB, 68(3), 140-149.
- Verbeke, W.J.M.I. (1994). Personality characteristics that predict effective performance of salespeople. Scandinavian Journal of Management, 10(1), 49-57.
- Droogenbroeck, S.E.W. van & Verbeke, W.J.M.I. (1994). Testing the Brown and Peterson model in an international context. In J. Bloemer, J. Lemmink & H. Kasper (Eds.), Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference (pp. 1263-1265). Maastricht: Rijksuniversiteit Limburg.
- Verbeke, W.J.M.I. (1994). Advertisers do not persuade consumers (reprint uit International Journal of Advertising, 1992, 11. In M.P. McElreath & P.W. Miller (Eds.), Introduction to public relations and advertising (pp. 1-13). @: Gin Press..
- Verbeke, W.J.M.I., Sloot, L.M. & Ginkel, S. van (1994). Het ontwikkelen van een out-of stock schaal en het voorspellen van een out-of-stock gedrag. Jaarboek 1994-1995 Nederlandse Vereniging van Marktonderzoekers, NVvM. Haarlem: Uitgeverij de Vrieseborch.
- Verbeke, W.J.M.I., Bucklin, L.P. & Ouwerkerk, C. (1994). The effect of reward power and commiment upon reseller behavior. In J. Bloemer, J. Lemmink & H. Kasper (Eds.), Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference (pp. 1231-1233). Mastricht: Rijkuniversiteit Limburg.
- Verbeke, W.J.M.I., Baars, C. & Hijsmans, E. (2001). Ik netwerk dus ik besta. Deventer: Kluwer Jurische Uitgevers.
- Verbeke, W.J.M.I., Singh, J. & Rhoads, G. (1997). Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing oriented boundary spanners. Journal of Marketing, 60, 69-86.
- Verbeke, W.J.M.I., Hessels, M.G.P. & Volgering, M. (). Exploring the conceptual expansion within the field of organizational behavior: organizational climate and organizational culture.
- Verbeke, W.J.M.I., Hessels, M.G.P. & Linden, D. van der (). Attributions and consequences of trust: an application in a retail setting.
- Verbeke, W.J.M.I., Backus, S. & Rookhuijzen, S. van (1996, mei 16). Emotional contagion: an asset or a liability in sales. Cergy-Pontoise, France, Marketing Today and for the 21st century, pp. 2065-2069.