Academic staff - Erasmus School of Economics
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Vardit Schwartz-Landsman
dr. V. Schwartz-Landsman
Department of Business Economics
Erasmus School of Economics
Erasmus University Rotterdam
Personal website: http://people.few.eur.nl/landsman/
Profile
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Professional experience
Assistant Professor
| University | Erasmus University Rotterdam |
| School | Erasmus School of Economics |
| Department | Business Economics |
Research
Vardit Landsman-Schwartz is an Assistant Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
Marketing| Role | Member |
Publications
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- Landsman, V. & Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75, 39-54.
- Landsman, V. & Givon, M. (2010). The Diffusion of a New Service: Combining Service Consideration and Brand Choice. Quantitative Marketing and Economics, 8(1), 91-121.
- Almeida Camacho, N.M., Landsman, V. & Stremersch, S. (2010). The Connected Patient (Psychology Press). New York: Routledge Academic.
