Academic staff - Erasmus School of Economics
|
Guilherme Liberali
dr. G. Liberali
Department of Business Economics
Erasmus School of Economics
Erasmus University Rotterdam
Profile
expand all tabs | collapse all tabs
Professional experience
| University | Erasmus University Rotterdam |
| School | Erasmus School of Economics |
| Department | Business Economics |
Research
Gui Liberali is an assistant professor of marketing at the Erasmus School of Economics of the Erasmus University. He is also a research affiliate at the Marketing Department of the Sloan School of Management, Massachusetts Institute (MIT). He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Sloan Management Review, and European Journal of Operational Research. His research interests include morphing theory and applications (e.g., website morphing, ad morphing), clickstream analysis, dynamic programming, new products, and product line optimization.
Marketing| Role | Member |
Publications
expand all tabs | collapse all tabs | show all publications
- Liberali, G., Gruca, T. & Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212(2), 398-410.
- Liberali, G. (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28(1), 28-29.
- Hauser, J., Urban, G, Liberali, G. & Braun, M. (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28(2), 227-228.
- Hauser, J., Urban, G, Liberali, G. & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223.
- Urban, G, Hauser, J., Liberali, G., Braun, M. & Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50(4), 53-61.
