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Dr. B. Donkers

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Bas Donkers

Dr. B. Donkers Prof.

Department of Business Economics

Erasmus School of Economics

Erasmus University Rotterdam

 

Personal website: http://people.few.eur.nl/donkers/


 

Profile

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Professional experience

Present position
Other position
Assistant Professor
University Erasmus University Rotterdam
School Erasmus School of Economics
Department Business Economics
   

Research

Bas Donkers is professor of marketing research at the Erasmus School of Economics. His main interest lies in the study of consumer decision making with a behavioral angle. To achieve this, he often relies on the use of advanced quantitative analyses. More in general, he is interested in the application of various advanced market research techniques.

Marketing
Role Member
 

Publications

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Key publications (7)
Scholarly publications (43)
  • van Schie, R, Donkers, A.C.D. & Dellaert, B.G.C. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology.
  • Dellaert, B.G.C., Donkers, B. & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research.
  • Boonen, L.H.H.M., Donkers, B. & Schut, F.T. (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46(2), 510-530.
  • Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320.
  • Kumar, V., Aksoy, Lerzan, Donkers, B., Venkatesan, Rajkumar, Wiesel, Thorsten & Tillmanns, Sebastian (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13(3), 287-319.
  • Bekker- Grob, E.W. de, Hol, L., Donkers, B., Dam, L. van, Habbema, J.D.F., Leerdam, M.E. van, Kuipers, E.J., Essink-Bot, M.L. & Steyerberg, E.W. (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13(2), 315-323.
  • Bekker- Grob, E.W. de, Hofman, R., Donkers, B., Ballegooijen, M. van, Helmerhorst, T.J.M., Raat, H. & Korfage, I.J. (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28(41), 6692-6697.
  • Li, Youwei, Donkers, B. & Melenberg, Bertrand (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10(10), 1187-1201.
  • Haeubl, G, Dellaert, B.G.C. & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455.
  • Hol, L., Bekker- Grob, E.W. de, Dam, L. van, Donkers, B., Kuipers, E.J., Habbema, J.D.F., Steyerberg, E.W., Leerdam, M.E. van & Essink-Bot, M.L. (2010). Preferences for colorectal cancer screening strategies: a discrete choice experiment. British Journal of Cancer, 102(6), 972-980.
  • Hol, L., Bekker- Grob, E.W. de, Dam, L. van, Donkers, B., Kuipers, E.J., Habbema, J.D.F., Steyerberg, E.W., Leerdam, M.E. van & Essink-Bot, M.L. (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102, 972-980.
  • Van Diepen, Merel, Donkers, B. & Franses, P.H.B.F. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3), 180-188.
  • Kruijshaar, M.E., Essink-Bot, M.L., Donkers, B., Looman, C.W.N., Siersema, P.D. & Steyerberg, E.W. (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9(.), 31.
  • Diepen, M. van, Donkers, B. & Franses, P.H.B.F. (2009). Does irritation induced by charitable direct mailings reduce donation? (EI reprint reeksEI-1525 ). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS.
  • Boonen, L.H.H.M., Schut, F.T., Donkers, B. & Koolman, A.H.E. (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9(4), 347-366.
  • Diepen, M. van, Donkers, B. & Franses, P.H.B.F. (2009). Dynamic and competitive effects of direct mailings: a charitable giving application. (EI reprint reeksEI-1494 ). 3000 DR Rotterdam: Econometrics.
  • Donkers, B., Diepen, M. van & Franses, P.H.B.F. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46(1), 120-133.
  • Donkers, B. & Schafgans, M. (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24(6), 1584-1606.
  • Donkers, B., Verhoef, P.C. & Jong, M.G. de (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5(2), 163-190.
  • Verhoef, P.C., Langerak, F. & Donkers, B. (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83(1), 97-113.
  • Donkers, B., Paap, R., Jonker, J.J. & Franses, P.H.B.F. (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21(5), 549-562.
  • Donkers, B., Paap, R., Jonker, J.J. & Franses, P.H.B.F. (2006). Deriving target selection rules from endogenously selected samples. (Econometric Institute Reprint serieEI-1421 ). 3000 DR Rotterdam: Econometrics.
  • Diepen, M. van, Donkers, B. & Franses, P.H.B.F. (2006). Irritation Due to Direct Mailings from Charities. (ERIM Report Series029-MKT ). 3000 DR Rotterdam: ERIM.
  • Verhoef, P.C. & Donkers, B. (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19(2), 31-43.
  • Vroomen, B.L.K., Donkers, B., Verhoef, P.C. & Franses, P.H.B.F. (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8(1), 37-47.
  • Verwaal, E. & Donkers, B. (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21(3), 257-271.
  • Vroomen, B.L.K., Donkers, B., Verhoef, P.C. & Franses, P.H.B.F. (2003). Purchasing complex services on the internet; an analysis of mortgage loan acquisitions. (ERIM Report Series Research in Management 2003075-MKT ). : .
  • Donkers, B., Verhoef, P.C. & Jong, M. de (2003). Predicting customer lifetime value in multi-service industries. (ERIM Report Series Research in Management 2003038-MKT ). : .
  • Donkers, B. & Schafgans, M. (2003). A derivative based estimator for semiparametric index models. (Econometric Institute / CentER Discussion Paper 2003-22EI 2003-08 ). : .
  • Donkers, B., Franses, P.H.B.F. & Verhoef, P.C. (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40(4), 492-497.
  • Donkers, B. & Meelenberg, B. (2002). Testing the predictive performance of binary choice models. (Econometric InstituteEI 2002-01 ). : .
  • Verwaal, E. & Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33(3), 603-613.
  • Verhoef, P.C., Franses, P.H.B.F. & Donkers, B. (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13(2), 121-134.
  • Donkers, B., Jonker, J.J., Franses, P.H.B.F. & Paap, R. (2001). Deriving target selection rules from endogenously selected samples. (ERIM Report Series (ERS-2001)68-MKT ). : .
  • Donkers, B., Melenberg, B. & Soest, A. van (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22(2), 165-195.
  • Donkers, B., Franses, P.H.B.F. & Verhoef, P.C. (2001). Using selective sampling for binary choice models to reduce survey costs. (ERIM Report Series (ERS-2001)67-MKT ). : .
  • Verhoef, P.C., Franses, P.H.B.F. & Donkers, B. (2001). Changing perceptions and changing behavior in customer relationships. (ERIM Report Sersies 200131-MKT ). : .
  • Donkers, B. (2001). Predicting customer potential value. (ERIM Report Series 200101-MKT ). : .
  • Verhoef, P.C. & Donkers, B. (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32, 189-199.
  • Verwaal, E. & Donkers, B. (2001). Firm size and export intensity: A transaction costs and resource-based perspective. (ERIM Research Memorandum (ERS-2001)12-MKT ). : .
  • Verwaal, E. & Donkers, B. (2001). Customs-related transaction costs, firm size and international trade intensity. (ERIM Research Memorandum (ERS-2001)13-MKT ). : .
  • Donkers, B. & Soest, A. van (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.
  • Das, M. & Donkers, B. (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.