PhD defence of Nuno Almeida Camacho on Friday 24 June 2011
On Friday 24 June 2011 Nuno Almeida Camacho will defend his PhD thesis entitled 'Health and Marketing: Essays on Physician and Patient Decision-Making'. Supervisor is professor Stefan Stremersch and co-supervisor is dr Bas Donkers.
Time and location
The PhD defence will take place in the Senate Hall of Erasmus University Rotterdam and will start at 09.30 hrs.
About the PhD thesis
In this dissertation, I focus on physician and patient behavior. I model patient and physician decisions by integrating robust insights from different behavioral sciences (e.g. economics, psychology and sociology) in econometric models calibrated on individual data. This approach allows me to bring novel insights for managers, policy-makers and patients about: (1) how physicians learn from patient feedback about a new drug (in particular, how switching patients are 7 to 10 times more salient, in physicians' memory, than patients who refill their medication), (2) the relationship between patient empowerment and patient non-adherence to physician advice (in particular, the importance of going beyond the logic of self-determination theory, which predicts that empowering patients in the medical encounter is always beneficial, and consider side effects like patient overconfidence which, in the case of therapy adherence, actually make patient empowerment undesirable), and (3) the main drivers of patient drug requests by brand name and the physician’s accommodation of such requests (in particular, comparing the importance of health information obtained via mass-media, word-of-mouth from expert consumers, word-of-mouth from other consumers and patient values).
Nuno obtained a Licenciatura (a 5-year degree) in Economics from University of Porto, Portugal in 2001. Before finishing his first degree, he started, together with some of his colleagues, his own company - a multimedia and digital marketing start-up. After finishing his first degree, Nuno worked in the retail industry for a couple of years. In 2004, Nuno came to Rotterdam and completed a Master of Science in Economics and Business, majoring in Marketing, at the Erasmus University Rotterdam (cum laude). During his Ph.D., Nuno taught Marketing and Innovation and Marketing Strategy at the Erasmus School of Economics. In 2009 and in 2010, he was also a visiting doctoral student at IESE Business School in Barcelona, where he coached students in the course Strategic Marketing, of the core MBA program. Nuno's main research interests nowadays focus on the behavioral economics of consumer decision making and on the adoption of innovations, with a particular focus in health and life sciences markets. In particular, Nuno applies econometric models to understand patient and physician behavior, as well as to study individual and joint consumer decision processes.
See for more information:
For more information about this ceremony, please contact the Press Office of Erasmus University Rotterdam phone +31 10 408 1216, email press@. eur.nl
Publication date: 01 June 2011