Academic staff - Department of Business Economics
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Stefan Stremersch
Prof.Dr. S. Stremersch
Professor of Marketing
Department of Business Economics
Erasmus School of Economics
Erasmus University Rotterdam
T: 010-4088719
T: 010-4081301
Room: H15-01
Personal website: http://people.few.eur.nl/stremersch/
Profile
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Professional experience
Full Professor
| University | Erasmus University Rotterdam |
| School | Erasmus School of Economics |
| Department | Business Economics |
| Country | The Netherlands |
Research
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE).
Professor Stremersch's research is in the areas of innovation diffusion, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing.
His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science.
Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008.
He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.
| Funder | |
| Role | Program Leader, Member |
Publications
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- Stremersch, S., Landsman, V. & Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, Accepted.
- Jong, M.G. de, Pieters, F.G.M. & Stremersch, S. (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology, 103(3), 543-564.
- Lemmens, A., Croux, C & Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29(1), 81-92.
- Landsman, V. & Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75(6), 39-54.
- Stremersch, S., Verniers, I.W.J. & Croux, C (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28(4), 295-308.
- Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320.
- Stremersch, S., Goldenberg, J., Libai, B. & Muller, E. (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29(3), 561-567.
- Stremersch, S., Muller, E. & Peres, RT (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21(2), 103-120.
- Stremersch, S., Heil, O. & Lehmann, D.R. (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27(2), 161-163.
- Almeida Camacho, N.M., Landsman, V. & Stremersch, S. (2010). The Connected Patient (Psychology Press). New York: Routledge Academic.
- Stremersch, S., Lehmann, D.R. & Dekimpe, M.G. (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27(1), 1-3.
- Stremersch, S. & Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28(4), 690-708.
- Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46(5), 637-652.
- Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. (EI reprint reeksEI-1528 ). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS.
- Binken, J.L.G. & Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73(2), 88-104.
- Stremersch, S. & Lehmann, D.R. (2009). From the (Past) Editors (editorial). International Journal of Research in Marketing, 26(4), 257-258.
- Stremersch, S. & Dyck, W.M.J. Van (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73(4), 4-30.
- Stremersch, S. & Lehmann, D.R. (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26(2), 153-153.
- Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25(3), 143-148.
- Stremersch, S. (2008). Health and marketing: the emergence of a new field of research. International Journal of Research in Marketing, 25(4), 229-233.
- Venkataraman, S. & Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11), 1688-1701.
- Stremersch, S., Verniers, I.W.J. & Verhoef, P.C. (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71(3), 171-193.
- Stremersch, S., Tellis, G.J., Franses, P.H.B.F. & Binken, J.L.G. (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71(3), 52-74.
- Stremersch, S. & Lehmann, D.R. (Eds.). (2007). International Journal of Research in Marketing, 24(1).
- Stremersch, S. & Tindemans, E.B. (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum.
- Stremersch, S. & Lehmann, D.R. (2007). Editorial. International Journal of Research in Marketing, 24(1), 1-2.
- Ghosh, M., Dutta, S. & Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4), 664-679.
- Stremersch, S. & Verhoef, P.C. (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159.
- Stremersch, S. & Verhoef, P.C. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4), 585-594.
- Dellaert, B.G.C. & Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42(2), 219-227.
- Wuyts, S.H.K., Stremersch, S. & Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68(2), 88-100.
- Bulte, C. van den & Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23(4), 530-544.
- Wuyts, S.H.K., Stremersch, S., Bulte, C. van den & Franses, P.H.B.F. (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41(4), 479-487.
- Stremersch, S. & Tellis, G.J. (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21(4), 421-438.
- Bulte, C. van den & Stremersch, S. (2003). Contagion and heterogeneity in new product diffusion: an empirical test. (ERIM Report Series Research in Management 2003077-MKT ). onbekend: BEDRIJFSECONOMIE.
- Stremersch, S., Weiss, M., Dellaert, B.G.C. & Frambach, R.T. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40(3), 335-350.
- Tellis, G.J., Stremersch, S. & Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22(2), 188-208.
- Wuyts, S.H.K., Stremersch, S., Bulte, C. van den & Franses, P.H.B.F. (2002). Buyer preferences for vendor in business: A triadic perspective. (The Wharton School, University of Pennsylvania10-2002 ). : .
- Franses, P.H.B.F. & Stremersch, S. (2002). Modeling generational transitions from aggregate data. (ERIM Report Series 200249-MKT ). : .
- Stremersch, S. & Tellis, G.J. (2002). Strategic building of products and prices: a new synthesis for marketing. Journal of Marketing, 66(1), 55-72.
- Wuyts, S.H.K. & Stremersch, S. (2001). Buying high tech products. (ERIM Report Series 200127-MKT ). : .
- Stremersch, S., Wuyts, S.H.K. & Frambach, R.T. (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30(1), 1-12.
- Stremersch, S., Commandeur, H.R. & Frambach, R.T. (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie.
- Stremersch, S., Frambach, R.T., Commandeur, H.R. & Matthijssens, P. (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.
- Stremersch, S., Frambach, R., Commandeur, H. & Matthyssens, P.M.H.M. (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
- Commandeur, H.R. & Stremersch, S. (1997). The service profit chain. Holland Management Review, 55, 87-89.
- Stremersch, S. (2001, december 07). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant). Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.
