Master in Econometrics and Management Science
Master specialisation Quantitative Marketing
Be a marketing whizz. Use the latest techniques and sheer computing power to solve complex practical problems, and prepare for a career in market research, database analysis, management, or academia.
This Master specialisation in Quantitative Marketing is suited to motivated students with an interest in studying marketing from an econometric point of view. Given the quantitative nature of this programme, students need to have a strong interest in, and prior knowledge of, mathematics, statistics and econometrics.
The aim of the specialisation is to provide high-quality training to enable students to pursue successful careers in marketing or science. After finishing their Master, students should be able to perform quantitative marketing research on their own. They should be able to develop (new) statistical models for practical problems, apply appropriate statistical techniques and present the results.