Master in Media Studies
Specialisation Media and Business
Are you entrepreneurial and creative enough to meet the ever-changing and increasingly diverse demands of today's media and communication professions? Put yourself to the test in this engaging programme and explore how new media have transformed the the media business and other international industries.
This programme meets the growing demand for academically trained media experts with an entrepreneurial mind who are able to respond effectively and creatively to complex issues, emerging trends and new opportunities in media and business.
Using state-of-the-art theory and research you will learn to trace and analyse the fast paced technological and organizational changes in the media business. You will dive into the multiple challenges faced by companies, workers and policymakers in the media industries and other business fields. You will explore the impact of new media technologies on existent business models as well as their innovative potential for the media business and other industries.
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