Promotie Michele Acciaro

Titel proefschrift
Bundling Strategies in Global Supply Chains

---

Promotoren:
Prof.dr. Hercules Haralambides

---

Datum
10 juni 2010 09:30

---

Locatie:
Woudestein, senaatszaal

---

Faculteit
Erasmus School of Economics (ESE)

Package sales in the container transportation industry

Michele Acciaro develops advanced pricing techniques

Acciaro’s dissertation Bundling Strategies in Global Supply Chains focuses on the application of the business practice of package sales to the logistics industry. Although the use of package sales, also known as bundling, is a pervasive business practice, its use in the logistics and ocean transportation industries has been rather limited. As a consequence of the increasing complexity of the ways we move products and raw materials from factories to warehouses and final consumers, producers and retailers increasingly demand door-to-door prices for bundles of logistics services, similarly to the way passengers demand simple airline tariffs. Because traditionally logistics services were provided all by different operators (deep-sea transportation by ocean carriers, terminal handling by ports, road transport by hauliers, etc.) they have generally been priced individually and independently. Since the 1980s though, transport and logistics providers have begun to expand their business scope to include also services complementary to their core activities. Michele Acciaro will defend his dissertation on June 10, 2010 at 09.30 hours at Erasmus University.

Acciaro is the first with a coherent presentation of the application of the practice of package sales to the container-based logistics sector. The thesis offers a broad and comprehensive discussion on the application, theoretical and methodological issues related to the use of package sales among other advanced pricing techniques to the container transportation industry. If properly used these pricing techniques have four major benefits: they can contribute to a better service to customers, improve the efficient utilisation of (logistics) resources, be a source of competitive advantage, and increase revenues and profits.

Acciaro’s PhD research project is conducted within the Erasmus Doctoral Programme in Business & Management, organised by ERIM. The Erasmus Research Institute of Management (ERIM) is the joint research institute of Rotterdam School of Management, Erasmus University (RSM) and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

Nadere informatie:

Press Office, René Quist & Sandra van Beek,
tel: (+31)10 408 1216, e-mail: press@remove-this.eur.nl