UL Instruction   The basics of scholarly publishing   Writing; a skill on it's own   Dont's


  1. Provide insufficient theoretical foundations. Data lose their meaning if the relationship between variables is not adequately presented.

  2. Use subjects or variables in the research that are not representative of the subjects or variables described in the theory.

  3. Provide insufficient explanation or definition of the concepts used. It's important for the reader to know what is meant. 

  4. Provide insufficient clarification of the reasoning behind methods and procedures. It is important to clarify why a certain plan or method was chosen and why this suits the research question. 

  5. Write individual paragraphs that do not form a logical whole. Often, parts of an article are well written, but don't connect well with each other as far as content is concerned.

  6. Use amateurish tone and style. For tips, see the following section, "The Ten Commandments".

  7. Carry out research incorrectly. The publication is worthless the moment the procedure lacks legitimacy or validity. 

  8. Be irrelevant for the discipline of the journal or insufficiently innovative to be interesting enough to be published.

  9. Lay too much emphasis on the methodical and technical components at the cost of interpreting and drawing meaning from the results. 

  10. Have a weak conclusion. Strong conclusions connect logically and understandably with the research question and results.

  11. Use the same data/research results in a slightly differently manner in various publications to increase the chance of publication. 


This section is based on:

R. L. Daft, Why I recommend that your manuscript be rejected and what you can do about it, in: L.L. cummings and P.J. Frost, Publishing in the organizational sciences (1995, Sage Publications)