Gain competitive advantage.

Cursus Brand Strategy

Datum(s)

This programme runs once a year, click here for the exact start dates.

Kosten

€2,000 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

How can you turn brand management into an engine for growth? During RSM’s two-day Brand Strategy programme, you will learn systems and strategies to manage your brands for the long term. You will also discover how to optimise brand positioning and brand equity, and learn how your brand contributes to your bottom-line.  

Learning objectives

  • acquire a deep understanding of the power of brands for customers and organisations
  • learn how to better position products or services
  • learn strategies for managing brands over time and for organic growth
  • understand how a firm’s current brand portfolio can be leveraged for growth
  • discover effective tools for integrated brand communication.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Datum(s)

This programme runs once a year, click here for the exact start dates.

Kosten

€2,000 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

BTW
Exclusief 21% BTW
Tijdsduur
2 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University
Discipline
Bedrijfskunde
Type
Masterclass | Training | Incompany | Executive programma
Voertaal
Engels
Bekostiging
Privaatonderwijs

Aanmelden

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/BS