Cursus Brand Strategy
Learn systems and strategies to manage your brands for the long term.
- acquire a deep understanding of the power of brands for customers and organisations
- learn how to better position products or services
- learn strategies for managing brands over time and for organic growth
- understand how a firm’s current brand portfolio can be leveraged for growth
- discover effective tools for integrated brand communication.
Who should attend?
You will benefit from the Brand Strategy programme if you are:
- a manager with marketing and branding responsibilities – both in B2C and B2B
- interested in consulting, entrepreneurship and general management, for example as a junior or senior brand manager, marketing manager or product manager.
- 2 dagen
- Aangeboden door
- Rotterdam School of Management, Erasmus University