Being orientated towards clients is no longer just for marketing and sales.

Cursus Customer-centric Strategy for B2B Markets

Datum(s)

This programme runs three times a year, click here for the exact start dates.

Kosten

€2,900 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

Being orientated towards clients is no longer just for marketing and sales. This approach is coming to every level and department, and it can help you to gain – and keep – a strong market position. Clients don’t consider customer-centricity as a ‘nice-to-have’, it’s now the minimum that they expect from you.

Learning objectives

Upon completion of the programme, you will:

  • understand the changing dynamics in B2B markets
  • have acquired a deep understanding of creating customer value and value renewal in B2B markets
  • have learned how to strengthen your customer knowledge and (internal) customer connection
  • know how to enhance the customer-centric mindset in your organization
  • be ready to execute a concrete plan to contribute to your company’s commercial effectiveness.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Datum(s)

This programme runs three times a year, click here for the exact start dates.

Kosten

€2,900 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

BTW
Exclusief 21% BTW
Tijdsduur
3 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University
Discipline
Bedrijfskunde
Type
Masterclass | Training | Incompany | Executive programma
Voertaal
Engels
Bekostiging
Privaatonderwijs

Aanmelden

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/CC