Cursus Customer-centric Strategy for B2B Markets
Acquire a deep understanding of creating customer value and value renewal in B2B markets.
Upon completion of the programme, you will:
- understand the changing dynamics in B2B markets
- have acquired a deep understanding of creating customer value and value renewal in B2B markets
- have learned how to strengthen your customer knowledge and (internal) customer connection
- know how to enhance the customer-centric mindset in your organization
- be ready to execute a concrete plan to contribute to your company’s commercial effectiveness.
Who should attend?
You will benefit from this programme if you are already working in a business-to-business environment and would like to understand more about the demands of a customer-centric strategy. Participants who want to think and work from a client perspective will find this programme valuable. This programme is suitable for those working at every level in finance, marketing, human resources, logistics, R&D or sales.
- 3 dagen
- Aangeboden door
- Rotterdam School of Management, Erasmus University