Cursus Marketing and Value Creation
Acquire a comprehensive understanding of the marketing fundamentals and quickly learn how to create value through products, brands and services.
By participating in this programme, you will:
- understand the customer and the role of marketing throughout the organization.
- have the skills to use vocabulary and tools of modern marketing
- be able to create value through products, brands, services, and effective leadership
- know how to bring products and services to the market and create revenue
- recognise how technology affects the marketing and business environment.
Who should attend?
You will benefit from this programme if you are a first-time or recently appointed manager in finance, marketing, human resources or another function and want to learn more about contributing to the success and value creation of your organisation through marketing.
- 3 dagen
- Aangeboden door
- Rotterdam School of Management, Erasmus University
- Externe link
- Read more about this programme