Shared understanding of customer value.

Cursus Marketing and Value Creation

Datum(s)

This programme runs two times a year, click here for the exact start dates.

Kosten

€2,900 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

New businesses are offering radically different propositions, and technological developments are creating new opportunities for growth and driving the market. As a marketeer you must understand the power of marketing to deal with this successfully. This persuasive power adds value to new products and new markets. Only companies that create and capture real value can build and sustain their long-term positions.

Learning objectives

By participating in this programme, you will:

  • understand the customer and the role of marketing throughout the organization.
  • have the skills to use vocabulary and tools of modern marketing 
  • be able to create value through products, brands, services, and effective leadership
  • know how to bring products and services to the market and create revenue
  • recognise how technology affects the marketing and business environment.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Datum(s)

This programme runs two times a year, click here for the exact start dates.

Kosten

€2,900 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

BTW
Exclusief 21% BTW
Tijdsduur
3 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University
Discipline
Bedrijfskunde
Type
Masterclass | Training | Incompany | Executive programma
Voertaal
Engels
Bekostiging
Privaatonderwijs

Aanmelden

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/MVC