Cursus Neuromarketing



Learn insights from neuromarketing to find more business opportunities, and reduce waste of marketing resources while increasing your effectiveness and success in marketing.

Learning objectives

After this programme, you will be able to:

  • understand the basics of neuroscience and its potential effect on marketing

  • recognise the key neural processes underlying consumers behavior

  • understand how customer emotional responses and preferences are measured unobtrusively

  • appreciate how neuromarketing could improve (digital) product development and marketing communication, and increase advertising effectiveness and customer experience

  • understand the limitations of neuromarketing and ethical issues 

  • develop a briefing for a neuromarketing consultancy firm to conduct research on a marketing issue of your company

Who should attend?

Sectors specifically suitable for applying neuromarketing techniques are consumer goods and services, digital marketing, advertising, communications and media. Participants are middle and senior marketing managers with a leading role as buyers or users of marketing research, customer insights or marketing intelligence.


Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

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In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

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Exclusief 21% BTW
2 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University
Masterclass | Training | Incompany | Executive programma


This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/NM