Prof. Dr. Ir. A. Smidts (Ale)
Ale Smidts is a Professor of Marketing Research and Dean of Research at the Rotterdam School of Management of the Erasmus University Rotterdam, and Scientific Director of the Erasmus Research Institute of Management (ERIM).
His research interests include behavioral decision making, risk attitudes and persuasive communication. In 2002, he started working in the area of cognitive neuroscience as it applies to marketing and economics. In his decision neuroscience research he collaborates with specialists from the FC Donders Centre for Cognitive Neuroimaging, Radboud University Nijmegen. Current projects concern the brain mechanisms of persuasive communication and social influence (with Vasily Klucharev, Mirre Stallen and Guillen Fernandez), and the neural correlates of risky decision making (with Kaisa Hytonen and Ivan Toni). Further information can be found on the website of the Erasmus Center for Neuroeconomics.
His research was published in journals such as Management Science, Academy of Management Journal, International Journal of Research in Marketing, Marketing Letters, Heart, Journal of Clinical Epidemiology, and Social Cognitive & Affective Neuroscience.