Urban Culture and Tourism

Modules first semester

The first semester consists of three blocks. The first block takes place in September and October, the second block in November and December and the third block in January and February. Each block consists of different modules and can be followed separately in different years, for those wishing to do the course part time (more info about the part-time MEMR on request).

1

BLOCK

 Urban Dynamics
 City Marketing
 Transport Economics and Policy
 Managing the Urban Economy
 Urban Management in Europe, Part I

2

BLOCK

 Sustainable Development and Climate Change
 Urban Culture and Tourism
 Urban Governance
 Urban Management in Europe, Part II

3

BLOCK

 Research Methods and Techniques

  

Urban Culture and Tourism

(5 ECTS)

 

Contents:

This module moves from the recognition of culture and leisure as fundamental components of the post-industrial city. In the last 10-15 years, the production, branding and consumption of culture-oriented goods and services have become deeply embedded in urban economies. The new cultural geography of urban Europe is characterised by dynamic, creative urban hubs which have managed to de-structure traditional separations between “fine arts” and their ethical nature, on one side, and popular culture and leisure on the other, stressing a pragmatic approach to the use of culture and creative resources as sources of innovativeness, competitiveness and cohesion.
The relation between the process of “creative elicitation” of cultural products which is the root to viable cultural production sectors, and the social, spatial and economic architectures that shape the “cityscape” influencing the successful results of such process, are investigated through theoretic arguments and the illustration of a number of case studies and research projects. In particular much emphasis will be paid to the social construct of a post-modern cultural city, impinging at the concepts of creative class and multiple citizenships.

In the second part, the module deals with urban tourism, one of the main “exit markets” of culture and leisure in the post-industrial city. Cultural tourism, in particular, has much development potential in the European urban model, which concentrates cultural amenities, convivial public spaces, consumption opportunities, atmospheric elements and business life in historical city centres. After describing the general structure of the urban tourist market, we will analyse the impacts of tourism on urban development and the potential threats to urban sustainability, also face to the changing profiles of visitors and the on-going restructuring of travelling models and forms of host-guest interaction. A thorough review of tourism management strategies is then given. The standpoints of a value adding, integrated and competitive tourism city are identified, placing particular attention on the capacity to establish an empathic relation with visitors through creative planning and management styles.

 

Regular lecturing staff:

Prof. Dr. Jan van der Borg
Ca' Foscari University of Venice and EURICUR

Prof. Dr. Antonio Paolo Russo
Universitat Rovira i Virgili (Tarragona) and EURICUR

Drs. Giuliano Gasparini
HVS Madrid