'Custom made' shapes

As an exception, it is possible to have new shapes made if required by the format or the message. These shapes are created by Fabrique or one of the preferred suppliers (PSLs). In addition, these shapes are always submitted to the brand committee for approval and may only be used after they have been expressly approved. 

Flexible visual language

The visual language is flexible and therefore easy to use on carriers of different sizes. The following uses are permitted.

Marketing & Communications

Flipping

Shapes may be flipped both horizontally and vertically

Marketing & Communications

Switching colours

Colours may be switched within the system.

Marketing & Communications

Cropping

Shapes may be cropped.