'Custom made' shapes
As an exception, it is possible to have new shapes made if required by the format or the message. These shapes are created by Fabrique or one of the preferred suppliers (PSLs). In addition, these shapes are always submitted to the brand committee for approval and may only be used after they have been expressly approved.
Flexible visual language
The visual language is flexible and therefore easy to use on carriers of different sizes. The following uses are permitted.
Shapes may be flipped both horizontally and vertically
Colours may be switched within the system.
Shapes may be cropped.