Reach your target audience
Who is your target audience?
Interested in analysing your target audience? You can easily find out its demographic characteristics in Google Analytics. Use the (international) student panel to assess needs. In the persona document (link), EUR’s most important target audiences have been translated into typical profiles. Use these personas when assessing your texts.
Information you need:
- Age, gender, country/culture and education.
- What does the visitor already know about the subject?
- When (in the semester or year) do users have questions?
- Are visitors interested in essentials or details?
- Do visitors need textual or visual content? Or both?
- How much time do visitors want to spend on the page?
Talk to your visitors!