What is your target audience looking for online?

Using what search terms? And what will your visitors do with the content? Answer these search queries before getting started on your content. A few examples:

Search termsSearch query
‘Study philosophy’   Do I meet the criteria? (information)
‘Philosophy jobs’What can I do with a philosophy degree? (information)
‘Enrol philosophy’How do I enrol? (action)
‘Introductory videos’'Can I see myself studying at Erasmus? (fun)

Search queries provide handy means of checking that your content is good and complete. Also, think about your users’ intentions. Are they after information, (trans)action or fun?

More about reaching your target audience: