Make it relevant
We reuse content as much as possible to avoid duplicate pages. Bear in mind that it’s easier for a search engine to determine relevance if the page and web text are unique.
How often should keywords be used in the text?
- Start with an attention-grabbing intro which has the keyword right in the first sentence.
- The primary keyword appears at least once in each paragraph.
- Secondary keywords appear at least once in the text.
- Always prioritise readability. Don’t use so many keywords that it spoils your text.
Search engines determine the relevance of a website or webpage based on visitors’ behaviour. What happens after someone has clicked through from the search results? If the visitor immediately goes back to searching on Google, it’s a bad sign. You should therefore ensure a close fit between your content and your call to action.