Headers and subheaders
Guidelines headers and subheaders
Use headers (H1) and subheaders (H2, H3, etc.) to structure your text and other content for search engines and the user.
- Always use the header levels H1, H2, etc. Don’t create headers by putting text in bold or italics in the content management system (often with the B and I buttons).
- Don’t choose the header that you think looks nice: use the header that fits with the header sequence.
- Only use headers H1, H2, etc. when you have content to put under them. Not to make an isolated line extra noticeable.
- H1 contains the primary keyword.
- At least one H2 contains the primary keyword.
- At least one H2 contains one of the secondary keywords.
- Keywords are as close to the front as possible.
- Don’t skip any header levels. Don’t put an H3 after an H1.
- The headers together form a table of contents for the page. Think of it as a book. A header at level H3 must have a logical relationship with a header at level H2. Do you have a page about field A with part-time studies X and Y? Then you can structure the page as follows:
- H1: field A,
- H2: part-time study X,
- H2: part-time study Y,
- H3: contact.
H3 ‘contact’ now comes under part-time study Y. The header structure shows that it provides contact information for part-time study Y, not for field A.