Headers and subheaders

Guidelines headers and subheaders

Use headers (H1) and subheaders (H2, H3, etc.) to structure your text and other content for search engines and the user.

  • Always use the header levels H1, H2, etc. Don’t create headers by putting text in bold or italics in the content management system (often with the B and I buttons).
  • Don’t choose the header that you think looks nice: use the header that fits with the header sequence.
  • Only use headers H1, H2, etc. when you have content to put under them. Not to make an isolated line extra noticeable.

Insert keywords

  • H1 contains the primary keyword.
  • At least one H2 contains the primary keyword.
  • At least one H2 contains one of the secondary keywords.
  • Keywords are as close to the front as possible.
  • Don’t skip any header levels. Don’t put an H3 after an H1.
  • The headers together form a table of contents for the page. Think of it as a book. A header at level H3 must have a logical relationship with a header at level H2. Do you have a page about field A with part-time studies X and Y? Then you can structure the page as follows:
    • H1: field A,
    • H2: part-time study X,
    • H2: part-time study Y,
    • H3: contact.

H3 ‘contact’ now comes under part-time study Y. The header structure shows that it provides contact information for part-time study Y, not for field A.

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