Corporate Purpose, Leadership and Communication

Introduction

How do you create and define an impactful purpose for your organization? One that speaks to and adds values for all your organisation’s stakeholders. What distinguishes high-performing, purpose-led organisations from those companies whose purpose statements are pure rhetoric?

In this masterclass, you will be presented with best practice insights into purpose-led organisations and will be taken through an action learning model of defining, activating and aligning the purpose for their own organisation. Through cases, exercises and groupwork, participants will learn from best practice cases and from their peers, while also developing for their own organisation a purpose plan, including a purpose statement, purpose narrative, and implementation tools – which can immediately be put into action.

Who should attend

The masterclass is designed for experienced professionals in the field of corporate communication, public affairs, general management, and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: https://www.rsm.nl/education/executive-education/short-courses/corporate-communication/purpose-leadership-and-communication/