Strategic Account Management

Introduction

Gain the knowledge and practical skills you need to confidently manage long-term strategic relationship with your key clients.

Practical information

Duration
3 days
Price
Paid
Area of interest
Economics, Finance & Accounting, Management & Entrepreneurship
Micro Credential
No

What will you achieve?

After this programme, you can add these strengths to your knowledge and skillset. 

  • A comprehensive understanding of strategic account management challenges from internal and external perspectives. 
  • Successful management of specific key customer relationships through guidance and coaching from leading professors and executives. 
  • Analytical, strategic, and interpersonal skills to effectively manage key customers in a demanding market. 
  • The ability to communicate key messages across your customers’ organisations with ease. 
  • The latest knowledge and experiences shared with peers, and an extended professional network. 
  • A personalised skills development plan, tailored to your business situation. 

Your key customers are smarter and more sophisticated than ever. They need – and want – a sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.  

Start date

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This programme runs two times a year, click here for the exact start dates.

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

Email address
customised@rsm.nl

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Facts & Figures

Duration
3 days
Price

€4,000 - We offer a 15% discount for alumni from Erasmus University Rotterdam and RSM. Click here for more information about the discount.

Tax
Excluding 21% tax
Micro Credential
No
Instruction language
English
Funding

private

Programme provider
Rotterdam School of Management, Erasmus University

Programme provider

  • Rotterdam School of Management, Erasmus University

Registration

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/SAM

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