Course Brand Strategy

Summary

Course type
Masterclass | Training | Incompany | Executive programme
Course dates

September

Fee

€1,900

Tax
Excluding 21% tax

Learn systems and strategies to manage your brands for the long term.

Learning objectives

  • acquire a deep understanding of the power of brands for customers and organisations
  • learn how to better position products or services
  • learn strategies for managing brands over time and for organic growth
  • understand how a firm’s current brand portfolio can be leveraged for growth
  • discover effective tools for integrated brand communication.

Who should attend?

You will benefit from the Brand Strategy programme if you are:

  • a manager with marketing and branding responsibilities – both in B2C and B2B
  • interested in consulting, entrepreneurship and general management, for example as a junior or senior brand manager, marketing manager or product manager.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Factsheet

Course type
Masterclass | Training | Incompany | Executive programme
Course dates

September

Fee

€1,900

Tax
Excluding 21% tax
Duration
2 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Business administration
Instruction language
English
External link
Read more about this programme

Registration

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/BS