Course Customer-centric Strategy for B2B Markets

Current facets (Pre-Master)

Course dates

October

Fee

€2,750 

Acquire a deep understanding of creating customer value and value renewal in B2B markets.

Learning objectives

Upon completion of the programme, you will:

  • understand the changing dynamics in B2B markets
  • have acquired a deep understanding of creating customer value and value renewal in B2B markets
  • have learned how to strengthen your customer knowledge and (internal) customer connection
  • know how to enhance the customer-centric mindset in your organization
  • be ready to execute a concrete plan to contribute to your company’s commercial effectiveness.

Who should attend?

You will benefit from this programme if you are already working in a business-to-business environment and would like to understand more about the demands of a customer-centric strategy. Participants who want to think and work from a client perspective will find this programme valuable. This programme is suitable for those working at every level in finance, marketing, human resources, logistics, R&D or sales.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Course dates

October

Fee

€2,750 

Duration
3 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Business administration
Instruction language
English
External link
Read more about this programme

Registration

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/CC