Course Marketing and Value Creation

Summary

Course type
Masterclass | Training | Incompany | Executive programme
Course dates

April, October

Fee

€2,750

Tax
Excluding 21% tax

Acquire a comprehensive understanding of the marketing fundamentals and quickly learn how to create value through products, brands and services.

Learning objectives

By participating in this programme, you will:

  • understand the customer and the role of marketing throughout the organization.
  • have the skills to use vocabulary and tools of modern marketing 
  • be able to create value through products, brands, services, and effective leadership
  • know how to bring products and services to the market and create revenue
  • recognise how technology affects the marketing and business environment.

Who should attend?

You will benefit from this programme if you are a first-time or recently appointed manager in finance, marketing, human resources or another function and want to learn more about contributing to the success and value creation of your organisation through marketing.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Factsheet

Course type
Masterclass | Training | Incompany | Executive programme
Course dates

April, October

Fee

€2,750

Tax
Excluding 21% tax
Duration
3 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Business administration
Instruction language
English
External link
Read more about this programme

Registration

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/MVC