Learn insights from neuromarketing to find more business opportunities, and reduce waste of marketing resources while increasing your effectiveness and success in marketing.
After this programme, you will be able to:
understand the basics of neuroscience and its potential effect on marketing
recognise the key neural processes underlying consumers behavior
understand how customer emotional responses and preferences are measured unobtrusively
appreciate how neuromarketing could improve (digital) product development and marketing communication, and increase advertising effectiveness and customer experience
understand the limitations of neuromarketing and ethical issues
develop a briefing for a neuromarketing consultancy firm to conduct research on a marketing issue of your company
Who should attend?
Sectors specifically suitable for applying neuromarketing techniques are consumer goods and services, digital marketing, advertising, communications and media. Participants are middle and senior marketing managers with a leading role as buyers or users of marketing research, customer insights or marketing intelligence.
- Excluding 21% tax
- 2 days
- Offered by
- Rotterdam School of Management, Erasmus University
- Business administration
- Course type
- Masterclass | Training | Incompany | Executive programme
- Instruction language