The conceptual focus is on subjective enjoyment of one’s life-as-a-whole.


The ambition is to contribute to greater happiness of a greater number of people. 


Informed pursuit of happiness. EHERO provides solid knowledge about happiness: how greater happiness can be achieved and how synergy can be obtained with other things we value. The aim is to enable individuals as well as organizations to make more informed choices. EHERO builds on facts and does not advocate particular ways to greater happiness.