Business Economics - Marketing

Business Economics - Marketing is geared towards research in three major themes:

  1. Technology Life Sciences Marketing addresses marketing problems that technology and life sciences companies face.
  2. Topics in Decision-Making in Marketing include research on behavioral decision making, salesperson decision making, and online marketing decision models.
  3. The Marketing Models theme is closely linked with research at the Econometric Insitute. Advanced econometric models range from aggregate level models of sales or market shares to disaggregate level models of individual behavior.

Our members are active members of ERIM and the Tinbergen Institute. Moreover, the Marketing group houses the Institute for Sales and Account Management (ISAM) at Erasmus University.

For more information about the research please see the research website of the Erasums School of Economic.

Scholars interested in doing state-of-the-art research in a stimulating environment are invited to contact us.