Erasmus School of Economics
EUR 105 years Science meets City

Marketing

The group conducts research in marketing with a quantitative modeling orientation and addresses important substantive areas such as Marketing and Innovation, Marketing Decision-Making and Preference Measurement, Pharmaceutical Marketing and Marketing Models. The ESE marketing group aims to be a leading marketing science group in Europe in terms of research output and impact on the theory and practice. Publications are targeted at Marketing Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing.