Leon Jansen

Class of 2010 (Graduated in 2013)
Junior Press Officer at The Netherlands Red Cross.

Why did you choose the IBCoM programme? Was it a conscious choice for a specific career path?

I was really interested in the world of media, already prior to starting IBCoM. I hosted weekly radio shows on several local radio stations near The Hague, where I lived at the time. I made a conscious decision to pursue a career in communication and media. I also attended the IBCoM ‘Student for a Day’ event. I very much liked the international and social vibe among students, and it really convinced me to apply. 

Do you have any tips or recommendations for current students?

I think it’s beneficial to do a mini-internship at an organization of interest rather early in your education-trajectory. It stimulates contemplating on a specific career path.

For which organization or company do you currently work, and what is your position in the company or organization?

Currently I am a junior press officer at The Netherlands Red Cross.

How did you find your first job?

Finding this job after graduation took me about four months. A friend of mine informed me about the open position. It’s a temporary position to gain work experience, in my case in the field of public relations.

Were you well-prepared when you started your first job? Why/why not?

Yes, I was. While starting in my current position, I had much experience writing and presenting, thanks to IBCoM. Undoubtedly, I had to get to know the organization during my first weeks in this position and learn new skills. This comes fairly natural however, if the basic skills are there.

What are your most prominent tasks?

My job description is quite diverse, which I do enjoy. I prepare press releases for instance, and I am responsible for the press coverage on certain campaigns. Also, I am in touch with regional and national media. In the meantime I keep up with what is being said about the organization in Dutch media and prepare news overviews about press coverage.

Which components of the IBCoM programme are useful in your current position or career trajectory?

The public relations-related courses from both my bachelor and my master are really useful in my current position. Also the many presentations I gave and papers I wrote during my university career have helped me develop useful writing skills and public speaking skills.

Is there anything you would like to add?

I thought of the international atmosphere at IBCoM as an added value. It stimulates to take an international perspective, and eventually it has enriched and broadened my views.