Class of 2009 (Graduated in 2012)
Beyond Borders Northern Europe Graduate Program - Marketing Track, Beiersdorf, The Netherlands
Which master program did you study?
Master of Science in Marketing Management, Rotterdam School of Management, the Netherlands
What was important in making up your mind?
I wanted to find a study that fit with my ambition for the future. During my 6 month internship at Omega Pharma I realized I love the more commercial side of communication. I wanted to pursue this further by reaching for the top and studying marketing management.
Why did you decide on this Master?
Honestly there is a great collaboration between IBCoM and Marketing Management. You can pursue this master by doing International Marketing Research and Marketing Management in your elective area. It’s tough but worth it. By doing this you can get in touch with business administration professors as well as experience a different field of study. It doesn’t hurt that RSM is the top business school in Europe with the biggest study association STAR of course.
How would you describe the connection between IBCoM and your master?
The connection is quite good if you took Communication and Business as a focus area. You find a lot of overlap when it comes to consumer behavior as well but Marketing Management has a different focus. It fills a lot of the gaps of knowledge between the broad topic of communication and the more narrow topic of influencing people and understanding their motives to ourchase a product.
How would you describe your master?
A fun and interesting MSc degree that is a lot of fun and can provide you with practical skills to further your career. This MSc doesn't stop when class is over. Via the Career Services department and STAR you are informed about many social activities, contests and trainings.
In hindsight, what would you have liked to have known before, what you know now?
I would have liked to know more about the elective courses within Marketing Management and selecting one that’s from a different MSc Program. I stepped out of my comfort zone by taking a 10 ECTs course on New Venture Planning and learned a lot of useful skills. The only reason I did that though is because my first choice Marketing Management course was full. In hindsight this was the best thing that could’ve happened.
For which company are you currently employed and what is your job title? What are your main tasks?
I am employed at Beiersdorf, a FMCG known for its brands ‘NIVEA, Hansaplast, Eucerin and 8x4’. I am part of the Beyond Borders Graduates Programem. A 2 year programme featuring 4 rotations in at least 2 countries. Right now I’m in my sales rotation as an assistant account manager for the Pharmacy channel, based in Amsterdam. In March I am switching to the role of Assistant Brand Manager NIVEA Men and will be based in Copenhagen.
My current tasks are focused on supporting the sales manager by maintaining contact with field sales and preparing for (annual) deals with key strategic partners. I also have my own projects where I help develop and implement a new tool for ordering products in the field.
How long did it take you to find your first job after graduation and through which means did you find it?
I find it a difficult question since it depends on interpretation. I started looking for a job in January already where I attended recruitment activities such as the Erasmus Recruitment Days and applied for company visits and in house days. I also applied for traineeship positions relatively early in the year. So I did ‘look for’ a job for 5 months but that did result in having a job waiting for me when I graduated. So I started on September 9th and defended my Master thesis 2 weeks later.
Any other points you’d like to add?
Beiersdorf is a great company and Marketing Management a great course. I would recommend everyone to apply for both and get involved with STAR to add the cherry on top.