Johana Leeflang

Class of 2009 (Graduated in 2012)
Marketing Management RSM Erasmus University, the Netherlands

What was important in making up your mind?

The fact that it is part of RSM (good reputation), the tuition costs and that in comparison to similar programs in the Netherlands it offered the most complete curriculum (for my interests- event management and branding).

What made you decide to choose for this master?

I decided on this master while I was on exchange and took part in advertising and event management in SDSU.

How would you describe the connection between IBCoM and your master?

Some aspects of marketing communications (i.e. advertising) are repeated or similar to what we have done in IBCoM. However, the research classes, although they use the SPSS for data analysis, are much more advanced. On another note, I have noticed that while the majority of the students have a BSc in Business Administration there are also different backgrounds i.e. engineering, public relations, etc. so it is doable to this masters without having much insight into marketing.

How would you describe your master?

I enjoy it. I like the challenge of having a more business approach. I also feel that while it is an academic masters there are very practical lessons that are learned that you can apply to the real world, i.e. by not using just textbooks, having a lot of guest lecturers, etc.

In hindsight, what would you have liked to have known before, what you know now?

Perhaps, the fact that the first half of the year (terms 1&2) are very demanding and that you need to have very good time management especially in the 2nd term when you will start working on your thesis.

What kind of job would you be interested in after this master?

Not sure exactly, either something do to with branding (i.e. brand manager) or in event marketing.

Any other points you would like to add?

I would like to say that I would recommend it.