Daphne de Vries

Media & Journalistiek Alumnus (2007)

'My studies gave me a solid practical foundation and helped me adopt a more critical attitude'

Job: Management Consultant at FunX

FunX, an urban broadcasting station aimed especially at youngsters, has been on the air since 2002. Initially, the station solely applied itself to broadcasting. This, however, gave me a unique opportunity to start up communications and marketing from scratch (I had just graduated).

It has now been over 7 years since I started at FunX, and during that time I’ve been able to take on ever-broader responsibilities. As a Management Consultant at FunX, I am responsible for everything having to do with communications, public relations, and research.

My duties are quite varied. I launch and develop various campaigns, manage internal communications, develop and carry out research, coordinate press applications, and so on. I also serve as a kind of catalyst for several departments, working to create synergies through which we can put out successful products.

In all of this I use a lot of the knowledge I acquired during my studies at Erasmus University. But Erasmus didn’t just give me a solid practical foundation: my studies there also helped me adopt a more critical attitude towards information, and continuing along this path helps me create even better products.