Giuliander Carpes

Master Media & Business Alumnus

Why did you choose the master Media & Business? Was it a conscious choice for a specific career path? What other factors contributed to your decision?

Several factors contributed to my decision to choose the master Media & Business – and most of them were related to a specific career path. First of all, after spending almost 10 years producing news content as a journalist in Brazil, I realized it wat time to understand better the transformations my profession and many others in the media sector are facing. So, I wanted a master course that could help me go deeper in that by understanding the business of media and, ultimately, the challenges of the business of news. I also believed it would be important to have knowledge on media entrepreneurship and media economics and the master Media & Business has specific courses related to those subjects. Moreover, I couldn’t find many courses related to that anywhere else and it was nice to find this specific master in the Netherlands and at EUR because my wife wanted to study in Rotterdam because it’s a recognised hub for port business and education. So, the decision was a mix of several factors, most related to my career path, but some also related to personal life.  

Has the Media & Business programme lived up to your expectations?

Yes, definitely most of it lived to my expectations. For sure I feel more prepared to face challenges on social media, media economics, entrepreneurship. Maybe I would have liked it to be a bit more focused on business and less on communications.       

How long did it take you to find a job after graduation and through which means did you find it?

It took me around three months to find a definitive job after graduation. The good aspect is I probably wouldn’t be considered for this job if I haven’t studied Media & Business at EUR. The bad one is that I wanted to stay in the Netherlands, but as a foreigner without a European passport, it was quite hard. My main means of finding a job was Linkedin and personal networking. I assume the first was more important than the second for this specific job though. 

For which organization or company do you currently work, and what is your position?

I work for Storia, it’s a start-up based in US that aims to be the first option for storytelling on the social media landscape. I’m the head of content and communities for Brazil.

Which components of your master are useful in your current position or career trajectory?

Definitely knowledge on social media campaigns, entrepreneurship and media economics are the main components from my master that are helping me build a different career path right now. The first one is the main important to deal with content production and distribution on social media, but the other ones are also useful in terms of knowing the kind of business my company is into.    

Do you have any tips or advice for current students?

Ask questions, be interested and committed, focus on some specific fields inside a sector (try to specialize as much as you can on a subject), extract the most you can of knowledge and reading suggestions from your teachers. When we are super-young and just left our bachelors, a master may look like just another formality before adult life, but it’s a very important one and I feel some of us didn’t make the most of it – and it’s a shame because there’s plenty of people out there willing for the same chance we had.   

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