How digital media change businesses
Media & Business

Study programme

New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed. The Media & Business programme explores these developments and ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business.  

Students will use state-of-the-art theory and by working on real cases for companies you will learn to trace and analyse the fast paced technological and organisational changes in the media business. You will dive into the multiple challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. By exploring the impact of new media technologies on existent business models as well as their innovative potential you will stand out amongst your peers in the labour market.

Curriculum and courses

Below you can view the fulltime programme of the Master Media & Business for this year. Please note that content, themes and scheduling of seminars and workshops is subject to change and may vary in subsequent academic years.

The master programme can also be completed part time. We do not offer any evening classes, but the course load can be spread over two years. A personal study programme will be developed in agreement with the Student Advisor.

    • Aug-Sept

      • This course is scheduled in case of a method deficiency. If you need to follow this course, you will receive a special request.

        Course code: CM4000

    • Term 1

      • Course code: CM4101

        Student workload: 5 EC

      • Corporate management with Social Media

        CM4102

        5 EC

        Media Economics and Media Management

        CM4103

      • Course code: CM4303

        Student workload: 5 EC

    • Term 2

      • Strategic Mass Communication

        CM4105

        5 EC

        Participating Customers

        CM4106

        Corporate Social Responsibility Communication

        CM4120

        New Media Marketing & Advertising

        CM4115

      • Social Media Campaigns

        CM4151

        5 EC

        Brands, Media and Identity

        CM4152

        Global Advertising

        CM4154

        Corporate Reputation Management

        CM4157

      • Course code: CM4550

        Student workload: 5 EC

    • Term 3

      • Culture, New Media & International Business

        CM4108

        5 EC

        Entrepreneurship in Media & Business

        CM4109

        Leadership Communication: Strategies and Trends

        CM4110

      • Course code: CM4104

        Student workload: 5 EC

    • Term 1-4

      • Course code: CM4500

        Student workload: 2 EC

      • Course code: CM5000

        Student workload: 18 EC