Minor Fashion Industry

Summary

Category
Broadening minor
Minor code
MINESHCC-4

Content 

Fashion has often been studied from a cultural or costume history perspective. This minor aims to highlight other important aspects of fashion and focuses on the fashion industry. The main objective of this minor is to gain insight into the business, historical, cultural economic and media dimensions of the fashion industry and the importance of fashion for the global and local economy. It delves into the history of fashion companies and intermediaries, the economic characteristics of the fashion products and its markets, and fashion media and communication, including new media. Students will thus study past and recent developments in the fashion industry. They will gain a historical, business, economic and media perspective of the fashion industry through a mix of lectures, seminars, guest lecturers and field trips (e.g. a day workshop at Denim City in Amsterdam).

Learning objectives

After completing the minor, students should have a wide-range knowledge and critical understanding of the historical, business, economic and media dimensions of fashion and of the particularities of fashion products, businesses, media and intermediaries in the industry.

Special aspects

  • The education level for the minor is BA-3.
  • The maximum number of students is 30. Between May 1 and May 31, students have to register five minor preferences in Osiris. Placement proceeds by a random draw in Osiris in June, in which students, if possible, are placed on one of their first choices. Without registering preferences in Osiris, students cannot be placed in a minor.
  • Proficiency in spoken and written English is essential. We advise a VWO-final examination grade of 7 or higher, a TOEFL-test minimum score of 100 or an IELTS-test minimum score of 7.

Overview modules

Module 1: Business history of fashion

  • Code: CH9010
  • ECTS: 5
  • Content: The main objective of this interactive course is to look into the history of fashion and the industry behind glamorous catwalks and shiny magazines. It aims to analyse fashion from a business history perspective, to look for similarities and differences with other industries. (Guest) lecturers will present historical backgrounds, theories and insights from the world of fashion. Students will discuss and present literature. In addition, students will make a report on a fieldtrip to a fashion intermediary, historical museum, a fashion company, or write a case study based on original sources. The course ends with a written exam based on the historical literature discussed in class.
  • Teaching method: Seminars.
  • Teaching materials:  Blaszczyk, R. (Ed.) (2008) Producing Fashion: Commerce, Culture, and Consumers. Philadelphia, Pennsylvania: University of Pennsylvania Press; articles via the University Library.
  • Contact hours: 8 weeks, 3 hours per week.
  • Self study: 12.8 hours per week (116 hours in total).

Module 2: Economics of fashion

  • Code: CC9011
  • ECTS:  5
  • Content: The seminar aims to facilitate students’ knowledge and understanding of how the fashion system works. The seminar will confront students with the most recent issues and theories linked to the characteristics of fashion products, the demand for fashion products, supply for fashion products; sustainability issues in the fashion industry; intermediaries for fashion products. We emphasize an analytical approach in understanding the dynamic development of the fashion industry. In doing so, we will discuss relevant literature and specific cases through student presentations, class discussion and field trips. Students will focus on one fashion product/firm/market and carry out research based on scholarly literature, resulting in an individual essay and in a group poster presentation.
  • Teaching method: Seminars.
  • Teaching materials:  IFM (2014) Mode et Luxe / Fashion and Luxury. Paris: Éditions IFM/Regard; articles via the University Library.
  • Contact hours: 8 weeks, 3 hours per week.
  • Self study: 12.8 hours per week (116 hours in total).

Module 3: Fashion media

  • Code: CM9005
  • ECTS:  5
  • Content: This course aims to provide to an in-depth understanding of past and recent developments in the fashion media. Students will explore the shift from printed media to today’s online media platforms and globalized communication networks, as well as changes affecting advertisement and marketing and the use of various fashion communication technologies and outlets. Special attention will be paid to the impact of globalization on the media coverage (formats, content, discourses) given to fashion and the ways in which various media outlets influence processes of reputation building, consecration and valorisation in the fashion world.
  • Teaching method: Seminars.
  • Teaching materials:  Articles via the University Library and online resources.
  • Contact hours: 8 weeks, 3 hours per week
  • Self study: 12.8 hours per week (116 hours in total).

Examination

Method of examination
Module 1 - Business History of Fashion:
assignments and written exam

Module 2 - Economics of Fashion:
assignments and paper

Module 3 - Fashion Media:
assignments and paper

Composition of final grade
Module 1 - Business History of Fashion:
assignments (30%) and written exam (60%)

Module 2 - Economics of Fashion:
assignments (30%) and paper (70%)

Module 3 - Fashion Media:
assignments (40%) and paper (60%)

Minor students should obtain a pass mark for each of the three modules; it is not possible to compensate for a score below the pass mark.

Feedback
Feedback will be provided, as students will have the opportunity to review their marked examinations and they receive a justified mark for their assignments.

Contact information

Dr. Mariangela Lavanga
Lavanga@eshcc.eur.nl 
+31 (0)10 4082 459
room: M7-32

Faculty website
Erasmus School of History, Culture and Communication

Factsheet

Category
Broadening minor
Minor code
MINESHCC-4
Organisation
Erasmus School of History, Culture and Communication
Study points (ECTS)
15
Instruction language
English
Location
Campus Woudestein, Rotterdam

Registration

Please read the application procedure for more information.