Thanks to what I've learned here I could prove myself as a true Marketing and Communications generalist.
For which organisation are you currently employed and what is your job title?
HERE Technologies - Marketing & Communications Manager (Strategy)
What main tasks do you perform?
I focus on Communications Strategy, Creative Branding & Storytelling. In a nutshell that means I build a lot of concepts: Somebody has a business problem and have a rough idea of how they want to solve it; now they need someone to help them articulate their solutions. First and foremost not just to sell it to others, but to help themselves make sense of it. Just to fill your head with a couple of buzzwords, I execute the following tasks on a daily basis:
- Corporate Development: I collaborate with business leaders and product managers to define what story we should tell about their new strategy to help them achieve their set objectives.
- Marketing Planning: I collaborate with various specialised Marketing and Communications teams to translate corporate business objectives into tangible marketing and communications objectives and KPI, then set up creative communications strategies with the teams to execute throughout the next year or quarters.
- Executive Communications: I support the CEO in all external speaking engagements. Typical tasks for that include topic and theme development, end-to-end keynote production from flow concept to speechwriting to visual design to motion graphics.
- Brand Building: I sit with our specialized Brand team and consult into what direction we need to develop our brand messaging to align with the ever-shifting business objectives.
Why did you choose the IBCoM programme?
I wanted a truly international communications course. On a bachelor's level that is hard to come by. It had to be in English, the lecturers and students had to be from as many cultures as possible - And last but not least it had to be in a cool location, your student years are supposed to be enjoyable after all! IBCoM and Rotterdam delivered exactly that.
How long did it take for you to find a job after your master graduation? How did you find your job?
3 months - I went the standard route of applying to online vacancies. I ended up not being invited to interviews for Junior Manager positions as most of them required a substantial amount of work experience. So I had to start with an intern position and work my way up. So my advice: Do as many internships as you can during your studies. Do it in your summer breaks, do them part time - Your key differentiator will be time spent on job versus that of other graduates.
Is there a connection between what you have learned in IBCoM and your work? If so, how would you describe it?
I'd go as far as saying that IBCoM was a better preparation for my day to day work than my masters degree. Thanks to what I've learned here I could prove myself as a true Marketing and Communications generalist. You will know just enough of everything to make logical decisions in your Comms roles - In the end our industry is not rocket science its more a craft in which you need to abstractify what you have learned (either in school or experienced on the job) and apply it to new business problems and target audiences. IBCoM teaches you exactly that.
What advice would you give current IBCoM students about entering the labour market?
Don't shy away from starting in positions that you feel are "too low" after graduation. IBCoM isn't as prestigious as a Harvard degree (yet), but the knowledge taught at IBCoM will equip you with a set of skills that enable you to quickly rise in the ranks of any company.