Frank Holleman

Testimonial Frank Holleman
There are so many interesting jobs that have no real job description. If you're open to these and proactive about finding something you like there will be plenty of pleasant surprises. 
Frank Holleman
IBCoM Cohort 2012 (Graduated 2015)

For which organisation are you currently employed and what is your job title?

I am working for Clean2Antarctica as Communication manager

What main tasks do you perform?

My main responsibility is overseeing the branding and all other communications like website, fundraising, social media campaigns, newsletters, and media strategy. Because of our small team, I am also part of 'producing' a lot of that communication, such as writing copy, designing the website, taking pictures, etc.

What made you decide to choose for a master (rather than immediately pursuing a career) after IBCoM?

I did a Master in Management to broaden my perspective and add some business knowledge. While I'm still doing communication now, the business masters helped to place it into a broader context.

How long did it take for you to find a job after graduation? How did you find your job?

I started my job one year after graduation, but in that year I was mostly travelling and doing volunteer work. I found my job by watching an interview on YouTube and sending an email. I had no idea when I sent the email, but I was lucky they were looking for someone with a communication background.

Is there a connection between what you have learned in IBCoM and your work? If so, how would you describe it?

There is definitely a connection between IBCoM and my work, even though it's tough to pinpoint what it is. I think IBCoM has mostly fine-tuned my thinking to become more aware of 'storytelling'. My writing and presentation has definitely improved through the countless papers and assignments. The practical tasks of my day-to-day job I did not learn at IBCoM, but the thinking that informs my opinions on these tasks are definitely part of my education. 

What advice would you give current IBCoM students about entering the labour market?

 

There are more opportunities than the standard marketing job at Coca Cola. There are so many interesting jobs that have no real job description. If you're open to these and proactive about finding something you like there will be plenty of pleasant surprises. 

The other thing is that more practical skills like design or photography can benefit your work. But you shouldn't feel discouraged by not learning these in university. Anyone can learn design or photography on YouTube (that's what I did), but the underlying thinking and perspectives that make your design or photography more interesting can only be formed by 'struggling' with the content of communication theory.