Minor Fashion Industry: Business, History, Cultural Economics and Media

Category
Broadening minor
Minor code
MINESHCC-4
Duration
10 weeks

Content 

Fashion has often been studied from cultural studies or costume history perspectives. This minor aims to highlight other important aspects of fashion and focuses on the fashion industry. The main objective of this minor is to gain insight into the business, historical, cultural economic and media dimensions of the fashion industry and the importance of fashion for the global and local economy. It delves into the history of fashion companies and intermediaries, the economic characteristics of the fashion products and its markets, and fashion media and communication, including new media. Students will thus study past and recent developments in the fashion industry. They will gain a historical, business, economic and media perspective of the fashion industry through a mix of lectures, seminars, guest lecturers and field trips (e.g. a day workshop at Denim City in Amsterdam). Sustainaility and circular economy in the fashion industry are the fil rouge of this Minor.

Learning objectives

After completing the minor, students should have a wide-range knowledge and critical understanding of the historical, business, economic, media and sustainability dimensions of fashion and of the particularities of fashion products, businesses, media and intermediaries in the industry.

Special aspects

  • The education level for the Minor is BA-3.
  • The Minor is intensive with group work every week.
  • All seminars and study trips are compulsory. In case of two absences in any of the three modules, students have to submit an extra assignment. In case of three absences in any of the three modules, students cannot complete the Minor.
  • The maximum number of students is 30.
  • Proficiency in spoken and written English is essential. We advise a VWO-final examination grade of 7 or higher, a TOEFL-test minimum score of 100 or an IELTS-test minimum score of 7.
  • This minor is open to all EUR Leiden University and TU Delft students who wish to take a broadening minor. Please do check the EUR webpage dedicated on Minors (https://www.eur.nl/en/education/minors) to get updated information on how and when you can register your Minor preferences.

Overview modules

Module 1: Business history of fashion

  • Code: CH9010
  • ECTS: 5
  • Content: The main objective of this interactive course is to look into the history of fashion and the industry behind glamorous catwalks and shiny magazines. It aims to analyse fashion from a business history perspective, to look for similarities and differences with other industries. (Guest) lecturers will present historical backgrounds, theories and insights from the world of fashion. Students will discuss and present literature. In addition, students will make a report on a fieldtrip to a fashion intermediary, historical museum, a fashion company, or write a case study based on original sources. The course ends with a written exam based on the historical literature discussed in class.
  • Teaching method: Seminars.
  • Teaching materials:  Blaszczyk, R. (Ed.) (2008) Producing Fashion: Commerce, Culture, and Consumers. Philadelphia, Pennsylvania: University of Pennsylvania Press; articles via the University Library.
  • Contact hours: 8 weeks, 3 hours per week.
  • Self study: 12.8 hours per week (116 hours in total).

Module 2: Economics of fashion

  • Code: CC9011
  • ECTS:  5
  • Content: The seminar looks at the fashion industry as one of the creative industries. It aims to facilitate students’ knowledge and understanding of the cultural economic dimensions of the fashion industry and its spatial characteristics. The seminar will confront students with the most recent theories linked to the characteristics, the demand, the supply and intermediaries for fashion products as well the sustainability issues in the fashion industry. We emphasize an analytical approach in discussing and evaluating the dynamic development of the fashion industry. In doing so, we will apply concepts and theories to specific case studies in group presentations, discussion and written assignments. Field trips are a key part of this course.
  • Teaching method: Seminars.
  • Teaching materials:  Articles via the University Library
  • Contact hours: 8 weeks, 3 hours per week.
  • Self study: 12.8 hours per week (116 hours in total).

Module 3: Fashion media

  • Code: CM9005
  • ECTS:  5
  • Content: This course aims to provide to an in-depth understanding of past and recent developments in the fashion media. Students will explore the shift from printed media to today’s online media platforms and globalized communication networks, as well as changes affecting advertisement and marketing and the use of various fashion communication technologies and outlets. Special attention will be paid to the impact of globalization on the media coverage (formats, content, discourses) given to fashion and the ways in which various media outlets influence processes of reputation building, consecration and valorisation in the fashion world.
  • Teaching method: Seminars.
  • Teaching materials:  Articles via the University Library and online resources.
  • Contact hours: 8 weeks, 3 hours per week
  • Self study: 12.8 hours per week (116 hours in total).

Overview content per week 

Business History of Fashion

  • Introduction
  • History of the fashion press
  • American fashion
  • Building fashion luxury brands
  • Fashion capitals
  • Fieldtrip
  • Fashion forecasting
  • Fashion technology, innovation and the ready-to-wear revolution

Economics of Fashion

  • Introduction
  • Demand of fashion products
  • Supply of fashion products
  • Fieldtrip
  • Sustainability issues in the fashion industry
  • Fieldtrip
  • Intermediaries in the fashion industry: zooming in on fashion trade fairs and retailing
  • Conclusions and poster presentations

Fashion Media

  • Introduction
  • Fashion, representation and society
  • Fashion press and journalists: reporting and defining beauty
  • Fashion in bits: bloggers, instagrammers, influencers
  • The future of fashion media: presentation of group projects + Fashion editorials
  • Fieldtrip
  • Fashion through the moving screen
  • Musea and fashion: a new art form

Examination

Method of examination
Module 1 - Business History of Fashion:
assignments and written exam

Module 2 - Economics of Fashion:
assignments and paper

Module 3 - Fashion Media:
assignments and paper

Composition of final grade

Module 1 - Business History of Fashion:

assignments (30%), written exam (60%) and participation (10%)

Module 2 - Economics of Fashion:

assignments (30%) and paper (70%)

Module 3 - Fashion Media:

assignments (30%), paper (60%) and participation (10%)

Minor students should obtain a pass mark for each of the three modules; it is not possible to compensate for a score below the pass mark.

Feedback
Feedback will be provided, as students will have the opportunity to review their marked examinations and they receive a justified mark for their assignments.

Frequently Asked Questions

Frequently asked questions (FAQ)

Contact information

Dr. Mariangela Lavanga
Lavanga@eshcc.eur.nl 
Contact via email
room: M7-32

Faculty website
https://www.eur.nl/en/people/mariangela-lavanga

Category
Broadening minor
Minor code
MINESHCC-4
Duration
10 weeks
Organisation
Erasmus School of History, Culture and Communication
Study points (EC)
15
Instruction language
English
Location
Campus Woudestein, Rotterdam

Registration

Please read the application procedure for more information.