Minor Harnessing creativity
- Broadening minor
- Minor code
Creativity is a vital skill. It makes you better at work, better at home, and generally more fun to be around. In a knowledge-based and innovation-driven world, creativity is an essential capability to gain a sustainable competitive advantage. All innovations begin with creative ideas and creativity is also needed during the entire innovation process. More than that, all employees in any job and at any level of the organization can make use of creativity to enhance work performance and become happier in the process.
Unfortunately creativity is known to diminish with age. Education and working life refrain from asking creativity because it is hard to measure and impossible to predict and catch in numbers. As a consequence creativity as a skill is neglected. This course aims to do something about that at the moment it still matters!
The course consist of three components. First you will learn more about creativity in general and how you can be more creative yourself. We will investigate how you think about (your own) creativity and provide tools to enhance your creative output. This part teaches you insights into creativity, but also insights into yourself. During the second part we will look at how to make (groups of) other people more creative. We look at creativity tools such as brainstorming, design thinking, and systematic inventive thinking. During the final part we will look at what happens with creative ideas. Generating ideas for the sake of generating ideas is not enough: How can you get others to see the value of your ideas?
- Being able to a) explain and b) discuss one’s own level of creativity (forecasting) and c) create ways to enhance it.
- Being able to a) design interventions for (groups of) others to increase their creativity and b) analyze and c) evaluate the success of these interventions.
- Being able to a) analyze and b) judge the quality of idea management/communication and c) compose and design idea management/communication.
Students need to be able to talk and write in English. General research skills are assumed.
Overview content per week
The general structure of the course is that there will be about three lectures of 3 hours per week (probably on Monday, Tuesday and Thursday). Students do assignments in between lectures and a bigger assignment after the last lecture of the week. There will also be overarching assignments. Some lectures will be in the form of feedback sessions or presentation sessions. Every week will cover a specific topic (although these are not set in stone). This course is organized in four parts:
Part: Duration Topics
Introduction 1 week What is creativity? How does one measure creativity?
Personal creativity 3 weeks How creative are you? Creative self-efficacy. Creative biases. Networks and creativity. Creative role models.
Other’s creativity 3 weeks Design thinking. Brainstorming and team creativity. Environmental and creativity. Systematic Inventive Thinking.
Moving ideas forward 3 weeks Idea communication. Idea selection and evaluation. Idea portfolio.
We use three teaching formats. First and foremost is experiential learning: Much of the time in class (and outside of the class) is used to perform tasks and get feedback on performance on those tasks. Students will for instance use creativity tools and design creativity sessions. Second, part of the lecture time (and assignment time) is spend on reflection: becoming aware of one own barriers for creativity for instance. Third, the course also discusses the science side of creativity and challenges students to think academically about creativity in classes, essays and research assignments.
Teaching materials of the course consist of academic and practitioner articles on diverse subjects. We note that, since learning is largely experiential and reflective based, readings will not cover the largest part of the course. Doing and thinking are more important.
Method of examination
We use a multitude of methods to assess performance in this course. Every topic will be accompanied by one or more assignments that will determine about 30% of the grade together. Next to this there will be two larger assignments (20% each) and an exam (30%).
Introduction Essay assignment (individual)
Personal creativity Reflection report on own creativity (with 3 parts – individual)
Other’s creativity 4 assignment regarding the 4 tools discussed (group)
Moving ideas forwards Written speech, idea pitch (analysis) and essay assignment (group/individual)
Large assignment 1 Make a video documentary of your creativity (individual)
Large assignment 2 Conduct a research and report in research poster format (group)
Written test Concerning the articles read (individual)
Composition final grade
Various assignments 25% individual and group
Video documentary 25% individual
Research poster 25% group
Written test 25% individual
No resit possibility for the assignment and therefore no minimum grade requirement. There is only a resit for the written exam (no minimum grade).
Feedback comes in various forms:
- Direct feedback on assignments in class
- Feedback on out-of class assignments discussed in class
- Written feedback on assignments
- Peer feedback on assignment (mainly video documentary and poster) after presentation in class
- Broadening minor
- Minor code
- Rotterdam School of Management, Erasmus University
- Study points (ECTS)
- Instruction language
- Campus Woudestein, Rotterdam