Minor Harnessing Creativity: How to Become More Creative, Make Others More Creative, and Get the Most out of Creative Ideas

Broadening minor
Minor code
10 weeks

Minor Harnessing Creativity


Creativity is a vital skill. It makes you better at work, better at home, and generally more fun to be around. In a knowledge-based and innovation-driven world, creativity is an essential capability to gain a sustainable competitive advantage. All innovations begin with creative ideas and creativity is also needed during the entire innovation process. More than that, all employees in any job and at any level of the organization can make use of creativity to enhance work performance and become happier in the process.

Unfortunately, creativity is known to diminish with age. Education and working life refrain from asking creativity because it is hard to measure and impossible to predict and catch in numbers. As a consequence, creativity as a skill is neglected. This course aims to do something about that at the moment it still matters!

The course consists of three components. First you will learn more about creativity in general and how you can be more creative yourself. We will investigate how you think about (your own) creativity and provide tools to enhance your creative output. This part teaches you insights into creativity, but also insights into yourself. During the second part we will look at how to make (groups of) other people more creative. We look at creativity tools such as brainstorming, design thinking, and systematic inventive thinking. During the final part we will look at what happens with creative ideas. Generating ideas for the sake of generating ideas is not enough: How can you get others to see the value of your ideas?

Learning objectives

  1. Being able to a) explain and b) discuss one’s own level of creativity (forecasting) and c) create ways to enhance it.
  2. Being able to a) design interventions for (groups of) others to increase their creativity and b) analyze and c) evaluate the success of these interventions.
  3. Being able to a) analyze and b) judge the quality of idea management/communication and c) compose and design idea management/communication.

Special aspects

Students need to be able to talk and write in English. General research skills are assumed.

All RSM minors have mandatory attendance.

Overview content per week

The general structure of the course is that there will be about three lectures of 3 hours per week. Students do assignments in between lectures and a bigger assignment before the last lecture of the week. There will also be overarching assignments. Some lectures will be in the form of feedback sessions or presentation sessions. Every week will cover a specific topic (although these are not set in stone). This course is organized in four parts:

Part:                                      Duration                              Topics

Introduction                       1 week                                   What is creativity? How does one measure creativity?

Personal creativity             2 weeks                                 How creative are you? Creative self-efficacy. Creative biases.

                                                                                           Creative role models.

Other’s creativity               3 weeks                                  Design thinking. Brainstorming and team creativity.

                                                                                           Systematic Inventive Thinking.

Moving ideas forward       2 weeks                                   Idea communication.

Exam prep & projects       2 weeks

Teaching methods

We use three teaching formats. First and foremost is experiential learning: Much of the time in class (and outside of the class) is used to perform tasks and get feedback on performance on those tasks. Students will for instance use creativity tools and design creativity sessions. Second, part of the lecture time (and assignment time) is spend on reflection: becoming aware of one own barriers for creativity for instance. Third, the course also discusses the science side of creativity and challenges students to think academically about creativity in classes, essays and research assignments.

Teaching materials

Teaching materials of the course consist of academic and practitioner articles on diverse subjects. We note that, since learning is largely experiential and reflective based, readings will not cover the largest part of the course. Doing and thinking are more important.


Method of examination

We use a multitude of methods to assess performance in this course. Every topic will be accompanied by one or more assignments that will determine about 20% of the grade together. Next to this there will be two larger assignments (20% each) and a written test (40%).

Large assignment 1                                         Make a video documentary of your creativity (individual)

Large assignment 2                                         Conduct a research and report in research poster format (group)            

Written test                                                       Concerning the articles read (individual)                 

Composition final grade

Various assignments              20%                group             

Video documentary               20%                individual                  

Research poster                      20%                group

Written test                            40%                individual (4.5 minimum grade requirement)

No resit possibility for the assignment and therefore no minimum grade requirement. There is only a resit for the written test (4.5 minimum grade requirement). To pass the minor the final grade must be at least 5.5.


Feedback comes in various forms:

  • Direct feedback on assignments in class
  • Feedback on out-of class assignments discussed in class
  • Written feedback on assignments
  • Peer feedback on assignment (mainly video documentary and poster) after presentation in class

Frequently Asked Questions

Frequently asked questions (FAQ)

Contact information

Sandra Langeveld
room: T9-23

Broadening minor
Minor code
10 weeks
Rotterdam School of Management, Erasmus University
Study points (EC)
Instruction language
Campus Woudestein, Rotterdam


Please read the application procedure for more information.