Minor Platform Business Analytics

Current facets (Pre-Master)

Category
Broadening minor
Minor code
MINRSM046 / BKBMIN046

Content

Platform-based businesses and their ecosystems are increasingly a cornerstone of the strategies of firms to gain a (sustainable) competitive advantage. The course has three main goals:

  • To acquire knowledge of the main concepts of platform-based businesses and their ecosystems, e.g., foundations of multi-sided markets and crowdsourcing.
  • To analyze software-based platforms, platform ecosystems, digital collaboration, and related concepts using data analytics skills
  • To learn to apply statistical tools for designing, analyzing and orchestrating platform ecosystems.

More specifically, at the end of the course, it is expected that students:

  • will have knowledge of major concepts and views in the field of platform businesses and emerging forms of crowd-based businesses
  • will have ability to statistically analyze platform-based business decision and user engagement
  • can apply this knowledge for prediction in future platform-based business

Learning objectives

In terms of skills the minor will give you the opportunity to develop:

  • Your capacity to analyze and design platform-based businesses
  • Statistical tools and frameworks to estimate value of platform users
  • Skills to design online A/B test for online platform
  • Data analytics skills to analyze platform-based business decisions
  • Prediction tools to forecast future evolution of platform
    In terms of academic knowledge the minor provides insights into:
  • General theories of platform/crowd-based businesses and related architecture.
  • Frameworks to understand business analytics.
  • The importance of monetization strategy and metrics for platform governance.

Teaching methods

The minor consists primarily of plenary lectures based on required analytical tools and theoretical literature. Each lecture consists of a part of discussing the theory and an analytical part where students are applying analytical tools (e.g. in-class data analysis using R/Excel/STATA). In parallel students prepare and execute a research project where they actively apply insights from the learning while focusing on a topic of their choice.

Teaching materials

The course is a combination of reading, understanding theory and analytical tools (through the assigned book and academic articles) as well as applying analytic skills in a research project.

Examination

Method of examination
The assessment for the minor consists of the following components:
Component 1:  Individual Case Project (40%) (Individual Assignment)

  • Analyze the platform business decision making process and outcome of in-class exercises using data relate to statistical tools& methods used. Identify & propose solutions to improve platform decision making using concepts and empirical methods.

Component 2:  In-class Tests (20%) (Individual Assignment)

  • Students are participating in online in-class tests in sessions. The students are tested in topics related to the respective session.

Component 3:  Research Paper (30%) (Group Assignment)

  • Propose and implements a research project in platform or crowd-based businesses. The project should have a clear contribution to help business decision making problems and should be managerially relevant and feasible.

Component 4:  Research Paper Presentation (10%) (Presentation)

  • Present in class the research project findings.

There will be no individual written test. There is no minimum grade requirement for the assignments.

Students Retaking the Course
Students retaking the course must complete all the grade components (tests & assignments) as they are required for the current academic year. The examination for re-takers is thus based on the content and conditions that apply to the current academic year (2017-2018).

Examination Perusal
The date, time and place of the perusal will be announced when the grades are published.

Composition final grade

The assessment for the minor consists of the following components:

Component 1:  Individual Case Project (40%) (Individual Assignment)
Component 2:  In-class Tests (20%) (Individual Assignment)
Component 3:  Research Paper (30%) (Group Assignment)
Component 4:  Research Paper Presentation (10%) (Presentation)

There will be no individual written test. There is no minimum grade requirement for the assignments. There is only a resit possible for component 1: Individual case project.

Feedback
Feedback will be given via Blackboard and in-class meetings.

Contact information

Joo Hee Oh
oh@rsm.nl
(010) 408 2593
room: T9-35

 

Category
Broadening minor
Minor code
MINRSM046 / BKBMIN046
Organisation
Rotterdam School of Management, Erasmus University
Study points (ECTS)
15
Instruction language
English
Location
Campus Woudestein, Rotterdam

Registration

Please read the application procedure for more information.